Marketing Analyst
3 weeks ago
Title: Marketing Analyst
location: Raleigh, NC REMOTE
duration: 6 months
Job Description:
Responsibilities:
Social Media:
o Review monthly social media metrics and reports for accuracy.
o Provide first-pass reviews for monthly content calendars.
o Engage with all social media content daily for each brandsiness unit (BU) through likes, shares, comments, and encouraging others to do the same.
o Manage community interactions for each brand, including organizing direct messages (archiving, deleting, blocking/reporting spam).
o Assist with updating Product Offering Document (POD) sheets as needed.
ΓÇó Public Relations (PR):
o Review PR placements received from the agency.
o Keep PR strategists informed of new placements as needed.
o Manage the PR placement library, including maintaining Masthead documents and PDFs.
o Track all backlinks generated from PR efforts.
ΓÇó Project Management & Client Service:
o Assist with onboarding and ongoing communication with strategists and client points of contact for smaller Brands.
o Manage tasks needed by smaller Brands after the individual is established and comfortable.
o Assist with other relevant tasks as needed.
o Undertake introductory baseline tasks to support PR responsibilities, demonstrating the value of our PR strategy.
Qualifications:
ΓÇó BachelorΓÇÖs degree in marketing, Communications, or a related field.
ΓÇó Strong attention to detail and organizational skills.
ΓÇó Excellent communication and interpersonal skills.
ΓÇó Ability to work independently and as part of a team.
ΓÇó Proficiency in Microsoft Office Suite.
ΓÇó Sprouts and Google Analytics
Preferred Qualifications:
ΓÇó 2+ years of experience managing social media platforms and working with corporate clients.
ΓÇó Experience with PR and media relations.
ΓÇó Knowledge of social media analytics tools.
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