Director of Business Development
2 weeks ago
As the Director of Business Development & Strategic Partnerships, you will lead efforts to drive revenue growth through cultivating new business opportunities, managing high value partnerships, and overseeing digital marketing strategies that generate organic inbound leads. This role requires strategic vision, strong relationship management skills, and an ability to align cross functional teams to achieve company growth targets. You will be instrumental in identifying market trends, enhancing partnerships with current point of sale (POS) resellers, developing new strategic relationships, and equipping the sales team with tools and training to capitalize on market opportunities.
Key Responsibilities:
Strategic Partnership Development
Identify, establish, and foster high value partnerships, particularly with POS resellers, to expand W3Global client's footprint
Strengthen existing partnerships by aligning mutual goals, coordinating joint efforts, and exploring comarketing initiatives
Develop and maintain a strategic roadmap for partnerships that aligns with company growth objectives, tracking performance and adjusting strategies as needed
Business Development and Market Expansion
Lead efforts to identify and secure new business opportunities, including entry into new markets and untapped segments
Conduct market research and competitive analysis to inform growth strategies, assess market demands, and identify emerging trends
Collaborate with leadership to set sales and revenue targets, building actionable plans to achieve or exceed those objectives
Digital Marketing and Inbound Lead Generation
Oversee digital marketing initiatives aimed at generating organic inbound leads, optimizing SEO, content, and social media strategies
Monitor campaign performance and apply data driven insights to maximize digital reach, engagement, and ROI
Align marketing and sales teams on messaging and strategies to ensure a cohesive approach across all customer touchpoints
Sales Support and Training
Work closely with the account executive team to provide them with the training, resources, and tools necessary for successful sales execution
Develop tailored training programs on sales best practices, product knowledge, and partner specific insights
Support the sales team in refining pitches, presentations, and negotiations, ensuring consistency and clarity in brand messaging
Reporting and Performance Analysis
Track key metrics to measure the impact of partnerships, business development efforts, and digital marketing activities
Present findings and strategic insights to executive leadership, recommending adjustments to drive improved performance
Regularly evaluate partnership health and ROI, renegotiating terms or making adjustments as necessary to enhance outcomes
Requirements
Bachelor's degree in Business, Marketing, or related field; MBA is a plus
Extensive experience in business development, strategic partnerships, and digital marketing, ideally within the POS, SaaS, or related technology industry
Proven track record of driving revenue growth through partnership cultivation and strategic business initiatives
Strong negotiation, relationship management, and presentation skills
Analytical mindset with the ability to leverage data to inform decisions and track outcomes
Benefits
Competitive Base Pay $ 70,000.00 to $ 100,000.00 per annual
Commissions - Projected as additional $ 20,000.00+
After the probationary period, full time employees are offered medical, vision and dental benefits
After the probationary period, matching IRA plan available
Casual work environment
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