Content Creator

2 weeks ago

Overland Park, United States Synectics Inc Full time
Job DescriptionJob Description

Description:

  • Content Creation: Write clear, engaging, and informative content for TFB-hosted webinars targeting enterprise and government audiences.

  • Develop scripts, outlines, and talking points that resonate with large organizations and government decision-makers.

  • Create promotional content for landing pages, email campaigns, social media, and other channels to drive webinar registrations and engagement.

  • Highlight competitive advantages in the marketplace in all content.

  • Research: Conduct thorough research, leveraging trusted industry experts and sources to stay up-to-date on trends, challenges, and opportunities in the enterprise and government sectors.

  • Identify unique strengths and competitive advantages in these markets.

  • Editorial Management: Manage an editorial calendar and tactic inventory for webinar content.

  • Plan and track content deliverables to ensure deadlines are met and content aligns with overall marketing strategies.

  • Collaboration: Work closely with webinar hosts, subject matter experts, and the marketing team to ensure content meets TFB's branding and strategic goals.

  • Audience Focus: Develop content that addresses the specific needs of enterprise and government audiences, focusing on relevant industry regulations, operational challenges, and technological opportunities.

  • Editing & Proofreading: Ensure all written content is polished, professional, and adheres to TFB's tone and branding.

  • PowerPoint: Create visually appealing and organized PowerPoint presentations for webinars, integrating key messages and data points in an engaging format.

  • Performance Tracking: Collaborate with marketing and analytics teams to measure content effectiveness and optimize future webinars based on performance insights.

  • Working a process to produce virtual events including: research, titles, abstracts, editorial content calendar, demand generation tactics including emails, social posts, webinar outlines and PowerPoint presentations.

  • Creating content in a working session with subject matter experts while maintaining company as the lead voice.

Qualifications:

  • Proven experience in writing for enterprise and/or government audiences, particularly in technology or digital transformation sectors.

  • Strong knowledge of market trends, challenges, and regulatory landscapes in enterprise and government.

  • Excellent writing, editing, and storytelling skills, with a focus on engagement and clarity.

  • Experience managing an editorial calendar and content inventory to meet deadlines.

  • Strong research skills, with the ability to work with industry experts to validate content.

  • Proficiency in PowerPoint is required, with the ability to create professional presentations that support webinar content.

  • Familiarity with webinar content formats and promotional strategies.

  • Experience in technology fields like enterprise software, cloud solutions, or telecommunications.

  • Familiarity with content marketing and SEO practices.

  • Proficiency with CRM and email.

  • Virtual Event Platforms, preferably On24, SFDC

  • Ability to matrix manage stakeholders, proactive communicator, ability to persuade others.

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