Content Creator

6 days ago

Overland Park, United States ML OUTSOURCING SERVICES PRIVATE LIMITED Full time

Key Responsibilities:

• Content Creation: Write clear, engaging, and informative content for TFB-hosted webinars targeting enterprise and government audiences.

o Develop scripts, outlines, and talking points that resonate with large organizations and government decision-makers.

o Create promotional content for landing pages, email campaigns, social media, and other channels to drive webinar registrations and engagement.

o Highlight Client’s competitive advantages in the marketplace in all content.

• Research: Conduct thorough research, leveraging trusted industry experts and sources to stay up-to-date on trends, challenges, and opportunities in the enterprise and government sectors.

o Identify Client’s unique strengths and competitive advantages in these markets.

• Editorial Management: Manage an editorial calendar and tactic inventory for webinar content.

o Plan and track content deliverables to ensure deadlines are met and content aligns with overall marketing strategies.

• Collaboration: Work closely with webinar hosts, subject matter experts, and the marketing team to ensure content meets TFB’s branding and strategic goals.

• Audience Focus: Develop content that addresses the specific needs of enterprise and government audiences, focusing on relevant industry regulations, operational challenges, and technological opportunities.

• Editing & Proofreading: Ensure all written content is polished, professional, and adheres to TFB’s tone and branding.

• PowerPoint Skills: Create visually appealing and organized PowerPoint presentations for webinars, integrating key messages and data points in an engaging format. PowerPoint proficiency is a must-have skill for this role.

• Performance Tracking: Collaborate with marketing and analytics teams to measure content effectiveness and optimize future webinars based on performance insights.


Qualifications:

• Proven experience in writing for enterprise and/or government audiences, particularly in technology or digital transformation sectors.

• Strong knowledge of market trends, challenges, and regulatory landscapes in enterprise and government.

• Excellent writing, editing, and storytelling skills, with a focus on engagement and clarity.

• Experience managing an editorial calendar and content inventory to meet deadlines.

• Strong research skills, with the ability to work with industry experts to validate content.

• Proficiency in PowerPoint is required, with the ability to create professional presentations that support webinar content.

• Familiarity with webinar content formats and promotional strategies.


Preferred Skills:

• Experience in technology fields like enterprise software, cloud solutions, or telecommunications.

• Familiarity with content marketing and SEO practices.

• Proficiency with CRM and email.


Technology requirements: Virtual Event Platforms, preferably On24, SFDC, PowerPoint


What does a typical day look like? Working a process to produce virtual events including: research, titles, abstracts, editorial content calendar, demand generation tactics including emails, social posts, webinar outlines and PowerPoint presentations.


Preferred background/prior work experience? Creating content in a working session with subject matter experts while maintaining Client as the lead voice.


Priority soft skills; Ability to matrix manage stakeholders, proactive communicator, ability to persuade others.


EEO:

“Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.”

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