Regional Marketing Manager
1 month ago
We are in search of a Regional Marketing Manager based in King of Prussia, Pennsylvania. This role involves overseeing marketing activities across the east coast, representing the company at events, and managing a variety of marketing channels. The successful candidate will be responsible for managing company tradeshows, and driving digital marketing campaigns. Candidates must be able to be in the office 5 days per week, and open to travel as needed for events. Candidates must have construction industry experience in addition to complex business industry experience (ex: pharma, life sciences, bioengineering, etc.).
Responsibilities:
• Oversee marketing activities across different markets on the east coast
• Represent the company at various events and tradeshows
• Schedule and coordinate events for clients
• Develop and manage digital marketing campaigns
• Handle content creation for various marketing materials
• Manage company's presence on social media platforms
• Create and distribute press releases to enhance brand awareness
• Utilize Content Management System (CMS) and Customer Relationship Management (CRM) tools effectively
• Leverage tools such as Google AdWords, Google Analytics, and Facebook Insights to measure campaign success
• Plan and execute strategies for collateral management and brand awareness.
• Bachelor's Degree in Marketing
• Master's Degree in Marketing is a huge plus
• Proven experience in a similar marketing management role, preferably at a regional level
• Expertise in SEO, SEM, paid advertising
• Ability to effectively utilize Google AdWords and Google Analytics
• Proven track record in building brand awareness and recognition
• Experience in campaign planning and execution, both online and offline
• Strong skills in digital marketing strategies and tactics
• Excellent written and verbal communication skills.
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