Regional Marketing Manager

1 month ago


King of Prussia, United States Robert Half Full time
Job DescriptionJob Description

We are in search of a Regional Marketing Manager based in King of Prussia, Pennsylvania. This role involves overseeing marketing activities across the east coast, representing the company at events, and managing a variety of marketing channels. The successful candidate will be responsible for managing company tradeshows, and driving digital marketing campaigns. Candidates must be able to be in the office 5 days per week, and open to travel as needed for events. Candidates must have construction industry experience in addition to complex business industry experience (ex: pharma, life sciences, bioengineering, etc.).


Responsibilities:

• Oversee marketing activities across different markets on the east coast

• Represent the company at various events and tradeshows

• Schedule and coordinate events for clients

• Develop and manage digital marketing campaigns

• Handle content creation for various marketing materials

• Manage company's presence on social media platforms

• Create and distribute press releases to enhance brand awareness

• Utilize Content Management System (CMS) and Customer Relationship Management (CRM) tools effectively

• Leverage tools such as Google AdWords, Google Analytics, and Facebook Insights to measure campaign success

• Plan and execute strategies for collateral management and brand awareness.


• Bachelor's Degree in Marketing

• Master's Degree in Marketing is a huge plus

• Proven experience in a similar marketing management role, preferably at a regional level

• Expertise in SEO, SEM, paid advertising

• Ability to effectively utilize Google AdWords and Google Analytics

• Proven track record in building brand awareness and recognition

• Experience in campaign planning and execution, both online and offline

• Strong skills in digital marketing strategies and tactics

• Excellent written and verbal communication skills.




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