Digital Marketing Growth Manager

3 weeks ago


King of Prussia, Pennsylvania, United States AVE by Korman Communities Full time

 


 


Brand Marketing Strategy

 


The Digital Marketing Growth Manager will develop and implement a comprehensive brand marketing strategy to drive growth and brand recognition for AVE by Korman Communities.


 


Key Responsibilities

  •  Develop a strategic brand marketing plan to enhance online visibility and drive traffic to our website
  •  Collaborate with Property Leadership to develop marketing strategies and campaigns
  •  Manage relationships with external agencies and vendors

Web Strategy and CMS

 


The Digital Marketing Growth Manager will drive the development and implementation of digital marketing strategies, including SEO and SEM, paid social media, email marketing, and web strategies.


 


Key Responsibilities

  •  Develop and implement a comprehensive paid social media strategy across multiple platforms
  •  Develop email marketing strategy, segmentation, and automation to nurture customer relationships and drive conversions
  •  Collaborate with SVP, Communications and Web Marketing Manager to develop web strategies to enhance the user experience of the website

Online Listing Site Management

 


The Digital Marketing Growth Manager will manage strategy and partnerships with online listing sites, including Zillow, Apartmentguide, Apartmentlist, etc.


 


Key Responsibilities

  •  Manage strategy and partnerships with online listing sites
  •  Implement furnished listings on 3rd party platforms

 


The Digital Marketing Growth Manager will be responsible for staying informed about industry trends and best practices in digital marketing, continuously seeking opportunities to innovate and improve our online marketing efforts.


 


Requirements

 



  •  Bachelor's degree in marketing, business, or a related field
  •  5-8 years of experience in marketing, with a focus on developing digital marketing strategies and driving results, preferably in multi-family or hotel/hospitality
  •  Proven experience developing and managing searching engine marketing (PPC/SEO) strategy to drive traffic and customer acquisition
  •  Multi-family lease-up strategy experience desirable
  •  Proven track record of successfully developing and executing marketing campaigns that drive growth and brand recognition
  •  Strong leadership experience influencing change internally/selling programs to executives desirable
  •  Exceptional communication and interpersonal skills with attention to detail and the ability to convey complex business strategies clearly
  •  Strong knowledge of emerging marketing trends and technologies
  •  Demonstrates strong business judgment and sound decision-making skills; identifies, prioritizes, and articulates highest impact initiatives
  •  Experience managing external partners and agencies
  •  Strong analytical skills and experience using web analytics tools (e.g., Google Analytics) and ability to make data driven decisions
  •  Ability to collaborate effectively with cross-functional teams
  •  Strong project management skills and ability to manage multiple projects simultaneously
  •  Supervisory or managerial experience a plus
  •  Certifications in digital marketing or related fields (e.g., Google certification) are desirable


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