Director of Marketing
6 days ago
We are looking for a Director of Marketing to join our clients team in Fresno, California. This role involves leading our marketing team, developing and executing strategic B2B marketing plans, and supporting business growth.
Responsibilities:
• Lead the marketing team and manage key vendors, allocating resources effectively.
• Develop and implement B2B marketing plans to help drive business growth.
• Oversee advertising and promotional activities across multiple channels.
• Identify and recommend future marketing opportunities to company leadership.
• Collaborate with the sales team to support dealer events and other promotional activities.
• Generate content for websites and collateral materials, including blogs and videos.
• Manage the marketing budget, track performance analytics, and continuously seek to improve marketing processes for greater efficiency.
• Supervise the photo and digital asset database.
• Utilize skills in Content Management System (CMS), CRM, Facebook Insights, Google AdWords, Google Analytics, Advertisements, Brand Awareness, Campaign Planning, Collateral Management, and Digital.
• Proven experience in a similar role within the steel manufacturing industry• Proficient in using Content Management System (CMS) and CRM
• Demonstrable experience with Facebook Insights, Google AdWords, and Google Analytics
• Skills in creating, managing, and analyzing advertisements
• Strong understanding and proven achievements in boosting brand awareness
• Experience in campaign planning and execution
• Proficiency in collateral management
• Strong digital marketing skills including SEO, email marketing, and social media campaigns
• Excellent leadership and team management abilities
• Strong strategic thinking and decision-making skills
• Exceptional communication and presentation skills
• Bachelor's degree in Marketing or related field
• Ability to travel as needed.
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