VP Pop Culture Strategist
3 weeks ago
Funko is seeking a highly experienced and innovative leader to join our team as the VP Pop Yourself. This role will be responsible for leading the Pop Yourself brand, including creating the go-to-market strategy and marketing plans, and developing the brand experience for both in-store and e-commerce fans and customers.
Key Responsibilities:- Lead and manage the Pop Yourself business strategy to drive revenue and consumer growth for the brand under the DTC umbrella.
- Prepare and deliver public messages across various information platforms, including social media, public relations, and marketing campaigns.
- Be accountable for and manage the P&L of Pop Yourself.
- Manage product and release calendars to drive new customers into the brand and drive repeat purchases.
- Collaborate cross-functionally with creative leadership to develop meaningful products that resonate with fans and consumers.
- Oversee the brand experience, including all consumer touchpoints (in-store, online, shipments, advertising, etc.).
- Develop comprehensive marketing strategies aligned with Funko's objectives, taking into consideration market trends and competitive landscape in the personalization and customization markets.
- Provide leadership, guidance, and assistance to cross-functional partners, such as operations (3PL), digital, marketing, and product teams, relating to the execution of Pop Yourself.
- Lead strategy and execution for Pop Yourself licensing, partnerships, and collaboration.
- Deliver customer insights back to the business.
- 10-15 years of experience in marketing and a minimum of 5 years managing teams.
- Experienced leader with the ability to set the vision, create and develop processes to enable the work, and coach/develop team members to achieve their highest potential.
- Natural collaborator with a team-first mentality; can lead both through influence and authority.
- Experience working within and developing integrated marketing strategies for an omni-channel consumer brand.
- Ability to work across the art and science of marketing; knows how to interpret data, extract insights, and leverage them to tell creative and innovative stories.
- Demonstrated ability to think from a consumer lens; always puts the fan at the forefront of strategies, programs, and initiatives.
Funko offers a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company. Most importantly, we offer a creative work environment with people who love pop culture just as much as you do.
We are an equal opportunity employer and welcome applications from diverse candidates. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.
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VP Pop Culture Strategist
3 days ago
Everett, Washington, United States Funko Full timeAbout the RoleFunko is seeking a seasoned marketing and brand strategy leader to drive the success of our Pop Yourself brand. As the VP Pop Culture Strategist, you will be responsible for developing and executing a comprehensive marketing strategy that resonates with fans and consumers.Key ResponsibilitiesLead and manage the Pop Yourself business strategy to...
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