Senior Commercial Marketing Manager

1 week ago


Colorado Springs, Colorado, United States Cerapedics Inc Full time
About Cerapedics Inc

Cerapedics Inc is a global, commercial-stage ortho-biologics company that aspires to transform the standard of care for bone repair, healing bones faster and at higher rates, without compromising safety, so that patients can live their healthiest life. Bone grafts, including Cerapedics' products, are used in over four million annual spine, orthopedics, trauma and interventional procedures world-wide. Cerapedics' product, i-FACTOR, is FDA PMA approved for cervical use in the United States. Cerapedics' next-generation product is currently being evaluated in lumbar interbody fusion through ASPIRE, a pivotal FDA IDE study and has been granted a Breakthrough Device Designation by the FDA.

Job Summary

The Senior Commercial Marketing Manager will play a crucial role in driving the commercial success of our products post-launch. They will be responsible for developing and executing downstream marketing strategies to maximize product adoption, revenue, and market share.

Key Responsibilities
  • Plan and execute commercial downstream marketing campaigns to drive product awareness, adoption, and customer loyalty.
  • Utilize various channels, including digital marketing, conferences, and trade shows, to reach target audiences.
  • Develop compelling product positioning and messaging that resonates with target customers.
  • Collaborate with cross-functional teams to ensure alignment of messaging across all channels.
  • Create sales tools, collateral, and training materials to empower the sales team to effectively communicate product value propositions.
  • Lead training sessions for sales representatives on product features, benefits, and competitive positioning.
  • Build and maintain strong relationships with key opinion leaders, clinicians, and healthcare professionals.
  • Develop and implement customer engagement programs with the sales channel to deliver revenue targets.
Requirements
  • Demonstrated success and experience in generating revenue growth and leading downstream marketing initiatives.
  • Exceptional written and verbal communication skills.
  • Ability to balance multiple projects with strong tactical execution.
  • Ability and experience working with external agencies.
  • Influence management skills and ability to work effectively in a matrixed organization.
  • Experience working with executives, health care providers and professional organizations.


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