Market Research and Analytics Lead
1 week ago
We are seeking an experienced Market Research Manager to join our Credit Division team at First Help Financial. As a key player, you will lead market research and analysis activities to provide valuable insights for our various programs.
About the Opportunity:
First Help Financial, recognized as a Great Place to Work, is expanding its Credit Division to accommodate remarkable growth. Reporting directly to the Director of Credit Program Management, you will be responsible for leading industry market research and analysis activities to inform sales potential and market conditions for our programs.
Key Responsibilities:
- Collect and update market intelligence, including lender program guidelines and rate sheets.
- Conduct market research by visiting dealerships and gathering feedback.
- Solicit dealer input for program improvements and enhancements.
- Support the development and execution of a detailed program strategy with the Credit Program Director.
- Collaborate with multiple departments to create marketing materials and communicate program changes effectively.
- Interpret consumer and dealership trends using analytical techniques.
- Estimate market potential and penetration.
- Monitor research projects and prepare reports on market conditions and sales forecasts.
Your Qualifications:
- 5+ years of experience in auto finance market research or related fields.
- At least 5 years of experience managing dealer relationships.
- In-depth knowledge of auto financing credit programs.
- Expertise in competitor intelligence gathering.
- Strong oral and written communication skills, with experience presenting to senior management.
A Competitive Compensation Package:
You will be offered a competitive salary of up to $130k plus bonus, depending on your experience, along with generous health and welfare benefits, paid vacation, 401(k) match, tuition reimbursement, and more.
Diversity and Inclusion:
We are committed to building a culture that respects and embraces all walks of life. We make accommodations for individuals with special needs during the interview process.
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