Market Research Analyst, Consumer Insights Specialist
4 weeks ago
We are seeking a highly skilled Market Research Analyst, Consumer & Marketplace Insights to join our team at ams AG Gr. The successful candidate will play a key role in driving business growth by uncovering key insights for marketing and overall business needs through identification of key consumer dynamics, competitive landscape metrics, market trends, and analysis and interpretation of data using analytical tools.
Key Responsibilities:
- Partner with marketing team to define major research objectives, develop project plans and approaches, execute, and deliver on timelines to meet objectives.
- Enrich the organization's knowledge of the consumer, identify category and consumer trends, and mine for insights and opportunities.
- Support the development of learning plans for foundational and ad hoc consumer insights research across the portfolio.
- Execute research to support innovation development, product innovation, and support brand strategy.
- Build a story utilizing multiple parts of POS data and other relevant data points.
- Activate consumer learnings across the Marketing, Sales, and Product Mgmt. teams, while using strong storytelling skills and other compelling methods.
- Ensure the continuous evolution of the Insights function within ams AG Gr and shape the future of how we effectively learn about and deliver compelling consumer insights.
- Uncover strategic insights utilizing consumer research, trends, data, and business performance, helping shape strategy alongside Marketing leadership to accelerate the business.
- Maintain a mindset of continuous improvement techniques and cost, and identify tools/vendor partners/technology to increase effectiveness of consumer and marketplace understanding that adds value to the business goals.
- Define key performance indicators (KPIs) and metrics to track the progress and impact of key initiatives. Monitor performance against targets, analyze data trends, and provide regular updates to key stakeholders.
- Establish yourself as a trusted partner to the Marketing, Sales, Product Mgmt., Category Lead, and other cross-functional teams by being a subject matter expert on the consumer and marketplace.
- Bachelor's Degree in Marketing, Market Research, Marketing Analytics, Consumer Insights & Data Analytics, Psychology, Sociology, or a related field required; MBA or related master's degree highly preferred.
- Must be a resourceful, technically savvy, and detail-oriented collaborator who has had success in working with cross-functional teams/projects.
- 5+ years minimum direct experience with the following criteria:
- Seeking relevant CPG experience in Consumer Insights/Market Research.
- Proficiency in research methodologies and techniques, including survey and research study designs, qualitative and quantitative analysis, and statistical analysis.
- Ability to interpret complex data and generate actionable insights.
- Experience with brand health tracking, household panels, UX studies.
- Familiarity with retail environments and understanding of shopper behavior is desired.
- Strong retail knowledge with experience in POG redesign evaluation, research, and implementation.
- Excellent communication and presentation skills, with the ability to effectively collaborate with internal teams and external partners. Lead effective meetings with clear purpose, goals, desired outcomes, timelines, action plans with solid follow-up.
- Effectively leading projects with ownership from beginning to completion.
- Creative thinker with a passion for innovation and staying ahead of market trends.
- Ability to work independently, thrive in a fast-paced environment, manage projects simultaneously, and manage and meet timelines.
- Managing multiple vendors and experimenting with new vendors.
- Proficiency in working with Microsoft Office suite and experience with marketing and research analytics tools (i.e., Google Analytics, Pollfish, Tableau).
- Strong knowledge of Circana (POS data and Consumer Panel data).
- Willingness to travel as needed for customer meetings, market visits, and industry events.
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Hillsboro, Texas, United States ams AG Gr Full timeMarket Research Analyst, Consumer Insights ProfessionalAbout the RoleWe are seeking a highly skilled Market Research Analyst, Consumer Insights Professional to join our team at ams AG Gr. The successful candidate will play a key role in driving business growth through the analysis of consumer insights and market trends.Key Responsibilities• Partner with...
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