Marketing Director

3 weeks ago


Flowery Branch, Georgia, United States ALLESET, Inc. Full time
Marketing Manager Job Description

We are seeking a highly skilled Marketing Manager to join our team at ALLESET, Inc. The ideal candidate will have a proven track record of developing and implementing successful marketing strategies that drive business growth and customer engagement.

Key Responsibilities:

Develop and execute comprehensive marketing plans that align with the company's strategic goals
Collaborate with cross-functional teams to plan and develop marketing campaigns, including content creation, social media, and email marketing
Analyze marketing data to identify trends and optimize marketing strategies
Create and implement content editorial calendars to manage content and plan specific, timely marketing campaigns
Produce engaging content for our website, blog, social media accounts, and newsletters that meets the needs of both key stakeholders and our audience
Develop and implement effective email marketing campaigns to develop customer interest in products and company
Optimize content according to SEO best practices and conduct keyword research to guide content teams
Evaluate and measure the effectiveness of content and marketing strategies in achieving organizational objectives and KPIs

Requirements:

Bachelor's degree in marketing, communications, or related field
Five+ years of related marketing or communications work
Knowledge in the health care/medical industry preferred
Competence as a creative writer with an eye for great emails, landing pages, and content development
Strong project management skills
Demonstrated proficiency with content writing, social media applications, such as LinkedIn, Twitter, and website blogs
Understands and can establish performance metrics for LinkedIn, company websites, and email campaigns
Proficient in email marketing platforms to develop newsletters and email campaigns
Possess search engine optimization and business research tools acumen
Knowledge of data collection methods (polls, focus groups, surveys, etc.) to conduct surveys
Strong communication and presentation skills
Working knowledge with CRM programs
Solid computer skills, including MS Excel, InDesign, or Adobe Illustrator, PowerPoint
Ability to travel as necessary

Work Environment:

The position involves prolonged periods of sitting at a desk or in meetings. Occasional standing may be required during presentations, meetings, or events. Ability to move around the office environment or to various meeting locations. Occasional lifting of marketing materials or event supplies, typically up to 20 pounds. Use of hands for typing, writing, and handling marketing collateral. Visual acuity to review and analyze marketing materials, presentations, and data. Ability to hear and participate in conversations, both in person and over the phone. Some travel may be required for meetings, conferences, or events.

Job Type: Full-time

Work Location: The position is in our Flowery Branch office
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