Media Buying Director
4 weeks ago
Athena Global Advisors is seeking a seasoned Media Buying Director to lead our digital and social media buying efforts. The ideal candidate will have a proven track record of negotiating media buys, analyzing performance metrics, and leading high-performing media teams.
The Media Buying Director will be responsible for developing and implementing comprehensive media buying strategies aligned with the company's and clients' marketing objectives and target audience. This includes negotiating and purchasing advertising space across digital and social channels, overseeing the media budget, and leading a team of media buyers.
The successful candidate will have excellent communication and interpersonal skills, with the ability to work in a fast-paced, deadline-driven environment. They will also have a deep understanding of various media channels and advertising platforms, as well as a passion for staying relevant with current media trends and best practices.
Responsibilities:
- Develop and implement comprehensive media buying strategies
- Negotiate and purchase advertising space
- Oversee the media budget and ensure optimal allocation of resources
- Lead and manage a team of media buyers
- Build and maintain strong relationships with media vendors and agencies
- Monitor and analyze campaign performance using various analytics tools
- Stay updated on industry trends and market conditions
Requirements:
- Strong negotiation and analytical skills
- Proficiency in media buying platforms and analytics tools
- Excellent communication and interpersonal skills
- Ability to work in a fast-paced, deadline-driven environment
- Creative and strategic thinking
- In-depth understanding of various media channels and advertising platforms
Athena Global Advisors offers a competitive salary and benefits package, including medical and dental benefits, a 401(k) matching program, and a generous PTO policy. We are an equal opportunity employer committed to a diverse and inclusive workplace.
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