Consumer Touchpoint Integration Specialist
3 weeks ago
Company Overview
Edgewell Personal Care Italy S.R.L. is a vibrant global community of 6,800 visionaries, doers, and makers. Our family of over 25 personal care brands serves people in more than 50 countries. We are dedicated to infusing joyfulness into every aspect of our work.
About the Role
This dynamic position plays a pivotal role in driving overall integration and synergy across consumer touchpoints for Shave brands. As the Consumer Touchpoint Quarterback, you will be at the center of our consumer journey, shaping how we interact as a business team and how we show up with the consumer.
Key Responsibilities
- Drive consistent approach and effective execution across touchpoints (national media – OLV, programmatic, other digital, shopper, social, retail media, Amazon, search, influencer, PR)
- Collaborate with cross-functional teams to create unified, cohesive consumer messaging
- Analyze customer journey data and feedback to refine strategies and drive higher conversion rates
- Ensure messaging and branding consistency across all platforms and touchpoints
- Act as an internal
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