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Marketing Specialist for Product Strategy

2 months ago

Cary, North Carolina, United States ABB Full time
Marketing Specialist for Product Strategy

At ABB, we are committed to tackling global challenges. Our fundamental values: care, courage, curiosity, and collaboration - along with a strong emphasis on diversity, inclusion, and equal opportunities - drive our mission to empower individuals to develop sustainable solutions. Join us in shaping the future of ABB.

This position reports to

Product Marketing Manager

Your role and responsibilities

As a Marketing Specialist for Product Strategy, you will leverage your expertise to create, develop, and execute the product marketing, positioning, and market entry strategy for our low voltage molded case circuit breakers product lines. You will take ownership of the respective product portfolio for all marketing and business development initiatives in the U.S. Your responsibilities will include leading the communication and messaging of our product value propositions in alignment with ABB's global marketing strategy, as well as coordinating with other functional areas of the business as needed to meet the expected KPIs for the designated product lines. The work model for this role is hybrid (Li-Hybrid). Your primary responsibilities will include: - Developing, planning, and ensuring the successful execution of the U.S. market product marketing strategy, including defining and communicating product value propositions and positioning - Managing sales execution for assigned products by coordinating the preparation of relevant materials and guidance for sales teams - Collaborating with division Global Product Managers on local standards and installation norms to ensure market acceptance and drive new product and feature development based on local market trends - Overseeing product portfolio management, including pricing strategy, inventory management, KPI reporting, local market offerings, product gap analysis, business cases, sales and promotional tools, internal and external training, and maintaining a strong technical presence.

Qualifications for the role
  • A Bachelor's degree in Engineering is required; Electrical Engineering is preferred.
  • A minimum of 2 years of experience in Sales, Product Management, or Product Marketing Management within a related Electrical products/application industry.
  • This position requires 25-30% travel.
  • Candidates must possess work authorization that allows them to work for ABB in the U.S.
More about us

ABB Smart Buildings focuses on optimizing energy efficiency, safety, security, and comfort for various building types, through both new installations and retrofit solutions. The Division provides integrated digital technologies to manage HVAC, lighting, shutters, and security, alongside energy distribution solutions including DIN rail products, enclosures, and emergency lighting, catering to single-family homes, multiple dwellings, commercial buildings, infrastructure, and industrial applications. Our innovative technologies and digital solutions meet the rising global demand among real estate developers, owners, and investors for smart building technologies that enhance energy distribution and building automation. Our scalable solutions aim to deliver significant sustainable and financial benefits, addressing social and environmental demands while supporting complex carbon reduction strategies. We value diverse backgrounds and encourage you to explore your next career opportunity with ABB. #MyABBStory We look forward to receiving your application. Equal Employment Opportunity and Affirmative Action at ABB: ABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer promoting diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status. For more information regarding your (EEO) rights as an applicant, please visit the relevant websites.