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Lead Consumer Insights Researcher
2 months ago
We are seeking a highly skilled Lead Consumer Insights Researcher to join our team at Sony Interactive Entertainment. As a key member of our Insights & Personalization team, you will play a critical role in shaping the long-term portfolio strategy of our business unit and informing the game plans of top first-party studios owned by PlayStation.
Key Responsibilities- Collaborate with portfolio strategy, user research, and marketing teams to identify research opportunities and create comprehensive research plans to inform business decisions.
- Translate complex stakeholder questions into actionable research plans, leveraging your expertise in qualitative and quantitative research methods.
- Analyze and present data to provide meaningful, business-relevant insights about players and the market, driving strategic business decisions.
- Work with 3rd party vendors to design and conduct research internationally, ensuring research quality and driving the impact of actionable strategic insights.
- Advocate for user research and player experience across teams at PlayStation, demonstrating strong empathy towards players, designers, and marketers alike.
- 5+ years of user/market research experience in a business setting, including an extensive background in end-to-end quantitative and qualitative consumer insights research.
- Experience independently executing global research to support brand or marketing, including positioning/messaging, audience segmentation, asset testing, strategy validation, etc.
- Experience effectively managing vendors and external partners, building trusted relationships with senior stakeholders in business, marketing, and product teams.
- Proven track record of leveraging consumer insights research to drive successful business strategies, with strong verbal and written communication skills.
- Ability to work well in a cross-functional team environment, collaborating with other researchers and presenting information concisely and effectively to people at all levels of the organization.
- Advanced degree in UCD, HCI, Social Sciences (e.g., Psychology, Communication, Sociology, Anthropology), or a quantitative field (e.g., Statistics) with experience answering business questions.
- Familiarity with the gaming market and industry trends, with previous research experience on video games.
Sony Interactive Entertainment is a global leader in the entertainment industry, producing innovative products and services that bring people together. We are committed to creating an inclusive environment that empowers employees and embraces diversity, and we welcome applicants from diverse backgrounds.
