Lead Consumer Insights Researcher

3 days ago


San Mateo, California, United States 2K Full time
Why PlayStation?

PlayStation is a global leader in entertainment, producing a range of innovative products and services, including the PlayStation5, PlayStation4, and PlayStationVR. We strive to create an inclusive environment that empowers employees and embraces diversity, welcoming individuals with a passion for innovation, technology, and play to join our global team.

Job Summary

We are seeking a Lead Consumer Insights Researcher to join our Insights & Personalization team at PlayStation Studios. This role will involve collaborating with portfolio strategy, user research, and marketing teams to identify research opportunities and create comprehensive research plans to inform business decisions.

Key Responsibilities
  • Collaborate with cross-functional teams to design and conduct qualitative and quantitative research studies
  • Analyze and present data to provide meaningful insights about players and the market
  • Work with 3rd party vendors to design and conduct research internationally
  • Be a passionate advocate for user research and player experience across teams at PlayStation
Requirements
  • 5+ years of user/market research experience in a business setting
  • Experience independently executing global research to support brand or marketing
  • Strong verbal and written communication skills
  • Ability to work well in a cross-functional team environment
Preferred Qualifications
  • Advanced degree in UCD, HCI, Social Sciences, or a quantitative field
  • Familiarity with the gaming market and industry trends
  • Previous research experience on video games
What We Offer

At PlayStation, we offer a top-tier benefits package, including medical, dental, vision, matching 401(k), paid time off, wellness program, and employee discounts for Sony products. This role may also be eligible for a bonus package.

The estimated base pay range for this role is $165,500 — $248,300 USD.

Sony is an Equal Opportunity Employer, committed to creating an inclusive environment that empowers employees and embraces diversity.



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