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Business Insights Analyst

2 months ago

Philadelphia, Pennsylvania, United States Staff Full time
Job Summary

We are seeking a highly skilled Business Insights Analyst to join our team. As a Business Insights Analyst, you will be responsible for delivering tracking, analysis, and development of essential key performance indicators (KPIs) related to digital marketing and business development initiatives.

Key Responsibilities
  • Coalesce Data from Multiple Sources: Gather data from various sources, including CRM/ERM, email marketing, social media, and Google Analytics, to generate detailed performance reports and statistics.
  • Develop and Distribute Reports: Utilize reporting and analytical tools to create, modify, and distribute standard and ad hoc business performance management reports and dashboards.
  • Define Measures of Success: Work with department leadership and business development team to define measures of success, enable tracking of those metrics, and analyze metrics on a monthly basis.
  • Partner with CRM Team: Collaborate with the CRM team to manage the firm's relationship intelligence, including maintaining data on key firm contacts and companies, creating e-marketing campaigns, and reporting on campaign analytics.
  • Participate in Data Projects: Participate in discrete data projects and dashboard development as needed, at the direction of the Director of Business Development and Marketing Operations.
  • Analyze Impact of Practice Initiatives: Analyze the impact of practice initiatives that drive firm visibility and client opportunities and provide implementable recommendations to managers throughout the Department.
Qualifications
  • Education: Bachelor's degree required. Equivalent work experience will be considered in lieu of a bachelor's degree.
  • Experience: Two to three years of business analytics experience required. Law firm or professional services experience preferred.
  • Knowledge, Skills, & Abilities: Background in business analytics and critical thinking is essential. Demonstrated problem-solving mindset with a natural curiosity for how data can impact business strategy and outcomes.
  • Technical Skills: Experience with CRM systems, advanced Excel, Power BI, and SmartSheet. Google Analytics experience required; Google Analytics 4 Certification preferred.