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Paid Media Manager, Freelance

2 months ago

Dallas, Texas, United States Golin Full time
About the Role

Golin is seeking an experienced Freelance Manager, Paid to join our team in a temporary capacity. As a Freelance Manager, Paid, you will be responsible for overseeing paid strategy and execution, creating and executing marketing campaigns for a multi-national client.

Key Responsibilities
  • Evaluate and Optimize Channel Health: Monitor and analyze the performance of various marketing channels to identify areas for improvement.
  • Manage Paid Advertising: Develop and execute paid advertising strategies across multiple channels, including social media, native, video, and influencer marketing.
  • Share Best Practices: Collaborate with colleagues and the client to share knowledge and expertise on paid media best practices.
  • Track Client Spend and Agency Revenue: Assist in monitoring and reporting on client spend and agency revenue for paid media work.
  • Lead Digital Communications and Engagement Campaigns: Develop and execute successful digital communications and engagement campaigns with measurable results across paid digital touchpoints.
  • Champion and Advise Fellow Paid Team Members: Provide guidance and support to fellow paid team members to ensure the success of marketing campaigns.
Requirements
  • Bachelor's Degree or Equivalent Experience: A bachelor's degree or equivalent experience in a related field, such as marketing or communications.
  • 3+ Years of Related Experience: A minimum of 3 years of experience in a related field, with a proven track record of conceptual thinking and writing skills.
  • Thrives in a Fast-Paced Environment: The ability to thrive in a fast-paced environment with multiple priorities and deadlines.
  • Excellent Writing, Copy-Editing, and Proof-Reading Skills: Strong writing, copy-editing, and proof-reading skills to create high-quality content.
  • Thorough Knowledge of Social Media Universe: A thorough understanding of the current and future social media universe, including established and emerging channels.
About Golin

Golin is a global marketing and communications agency that helps brands build their reputation and achieve their business goals. We are committed to creating a diverse and inclusive work environment that values creativity, innovation, and collaboration.