Optical Retail Sales Director

4 days ago

Brandon, Florida, United States West Point Optical LLC Full time
Job Description

Job Summary:

The Sales and Operations Manager will be responsible for driving profitable sales growth through the delivery of an outstanding patient experience. This role will assist in leading a team in a positive and productive environment, modeling exemplary patient care. The ideal candidate will develop and maintain outstanding associate and doctor satisfaction and retention.

Key Responsibilities:

  • Drive Sales Growth: Foster a patient-focused retail culture to drive profitable store sales.
  • Meet Sales Goals: Attain plan sales goals and comp store sales growth.
  • Contribute to Business Success: Achieve positive comp store contribution (year-on-year improvement).
  • Train and Develop Associates: Effectively train and develop associates to consistently provide a patient care-focused experience.
  • Develop Strong Relationships: Assist in developing a team of administratively skilled associates that provide support on daily operational tasks and develop strong professional relationships with doctors.
  • Implement Initiatives: Implement initiatives to increase the number of exams and conversion of exams to sales.
  • Participate in Business Planning: Participate in business planning and business updates.
  • Ensure Patient Satisfaction: Ensure positive patient satisfaction, as measured by patient retention and survey responses.
  • Maintain Store Standards: Ensure each store is effectively merchandised and presented according to standards, including execution of planogram, visual appearance inside and outside of store, maintenance of overall standards, and associates' professional presentation.
  • Ensure Quality: Ensure high-quality service through customer follow-up, accurate measurements, correct pricing, POS entry, and realistic service delivery time quote, as measured by ready when promised, remake and return percent, and calls to customers to follow-up on purchases.
  • Maximize Managed Vision Care Relationships: Maximize Managed Vision Care relationships and sales opportunities.
  • Execute Operational Procedures: Execute operational procedures, including safety, maintenance, and store safety.

Requirements:

  • Experience: 1 year of optical experience.
  • Proven Track Record: Proven track record of sales growth through sales skills and accountability for sales results.
  • Leadership Skills: Ability to train, coach, and develop excellent patient-focused, sales, and results-oriented associates.
  • Communication Skills: Demonstrated ability to deliver an outstanding experience during direct interaction with patients.
  • Recruitment and Selection: Ability to recruit and select associates and doctors.
  • Results-Oriented: Proven experience and results with a retail or customer service establishment.
  • Problem-Solving Skills: Ability to present and implement decisive and creative solutions to opportunities to grow the business.
  • Attention to Detail: Ability to provide enthusiastic and concise communication to meet/exceed patient expectations.
  • Associate and Doctor Relationships: Foster positive and results-oriented associate and doctor relationships.
  • Merchandising and Attention to Detail: Success in store merchandising and attention to detail.
  • Adaptability and Flexibility: Ability to manage priorities through adaptability and flexibility.
  • Willingness to Take Calculated Risks: Willingness to take calculated risks.
  • Computer Experience: Computer experience preferred.

Education:

Bachelor's degree or comparable experience in optical retail operations of 3 or more years.

The incumbent or successful candidate must meet the position requirements above in order to perform the essential functions of this position and achieve the outcomes/results indicated in this position description. The Company will make every effort to make reasonable accommodations upon request to enable qualified individuals with known disabilities to perform the essential functions of their job.

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