Senior ABM

7 days ago


New York, New York, United States Anaplan Full time
Key Responsibilities
  • Develop and execute account-based marketing and demand strategies to drive awareness and engagement for our solutions within our target accounts.
  • Collaborate closely with cross-functional teams to design, plan, manage, and optimize integrated global marketing campaigns across various channels.
  • Develop and manage budget planning, forecasting, accruals, and PO requisitions for designated campaigns.
  • Monitor and report campaign performance with granular tracking across relevant channel KPIs with a focus on ABM and pipeline metrics.

The ideal candidate will have experience marketing B2B solutions or business services and be familiar with Demandbase, Salesforce, and Workfront.



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