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Lead Mobile App Marketing Specialist

2 months ago

Denver, Colorado, United States Carat Full time
Job Overview

Company Overview:
We are open to remote candidates based in the U.S.

We are seeking a Mobile App Marketing Associate Director to spearhead the development of top-tier strategies and oversee the management of performance marketing accounts related to mobile and applications. Reporting directly to the Director of Mobile Applications, you will provide leadership across various business units and collaborate with cross-functional teams to achieve integrated mobile and app marketing objectives. The ideal candidate will possess hands-on experience in scaling mobile app growth and demonstrate expertise in executing multi-channel app campaigns with a strong analytical approach, connecting objectives to outcomes, and a drive for client expansion.

Key Responsibilities:

  • Formulate and articulate the overall strategy and methodology for mobile app campaign management in collaboration with the VP/Director of Mobile Applications and Performance Marketing Teams.
  • Direct growth marketing initiatives, including planning, execution, campaign oversight, and performance measurement (including subscription funnel analytics) for the mobile application to enhance installations, user engagement, and revenue generation.
  • Exhibit fluency and proficiency in executing all facets of multi-channel marketing, including SEM, App Store optimization, and paid advertising through mobile networks, influencer collaborations, AdWords, YouTube, Instagram, Facebook, and other platforms, utilizing audience and device targeting, remarketing, conversion tracking, display, and additional strategies.
  • Monitor and evaluate campaign effectiveness, delivering performance analyses on all mobile marketing initiatives, and iterating to enhance performance and results based on data-driven insights.
  • Deeply engage with clients' businesses: comprehend their objectives, external economic landscape, industries; also understand their business model, performance metrics, and define what success entails.

Qualifications:

  • 4-6+ years of experience, with a portion dedicated to managing Mobile App performance marketing campaigns.
  • Proven track record in driving customer acquisition growth and optimization across key mobile app metrics.
  • In-depth knowledge of the Mobile App sector, performance marketing, market development, and emerging trends.
  • Experience in understanding how Mobile Apps integrate with various channel teams - Paid Search/SEM, Display Media, Paid Social, SEO, Affiliate Marketing, Social Media, and Attribution.
  • Hands-on experience with app analytics tools such as Google Analytics, Adjust, Localytics, SensorTower, among others.
  • A diverse range of experience managing across various sectors and direct response/branded campaigns.

Additional Information:
The anticipated salary range for this position is $68,000-$110,400. Actual salary will be determined based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A comprehensive range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits are also available. For more information regarding benefits, please visit our website.

We encourage applications from individuals from diverse or underrepresented backgrounds.

About Carat:
Carat is a leading integrated growth and transformation partner for some of the world's foremost organizations. Established in 1901 in Tokyo, Japan, and now operating in over 110 markets, Carat has a proven history of fostering and developing innovations, leveraging the talents of its global network to create impactful and integrated growth solutions for clients. Carat delivers comprehensive experience transformation by integrating its services across Media, CXM, and Creative, while its business transformation mindset drives sustainable growth for brands, individuals, and society.

Carat, Innovating to Impact.

We are advocates for meaningful progress and strive to be a force for good—for our people, clients, industry, and society. We prioritize our people, creating opportunities for growth, understanding, and learning to enable them to thrive. We embed diversity in our mindset, solutions, and teams to foster an inclusive, equitable, and culturally fluent environment. Cultivating this culture within our teams enhances collaboration and drives better outcomes for all.

Carat is committed to a policy of Equal Employment Opportunity and will not discriminate against any applicant or employee based on age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally recognized protected basis under federal, state, or local laws, regulations, or ordinances.