Strategic Communications Lead

2 weeks ago

Alexandria, Virginia, United States Purple Strategies Full time
Job Overview

About Purple Strategies

Purple Strategies is a firm specializing in corporate reputation and strategic advisory services. We blend the innovative spirit of brand communications with the agility and strategic insight of political campaigns, assisting businesses, brands, and issues in managing their public perception effectively. Our clientele includes Fortune 500 companies, associations, nonprofits, and some of the most recognized brands globally.

Purple is dedicated to helping significant organizations tackle their most pressing challenges. We thrive in a collaborative environment, employing integrated, team-oriented strategies to assist clients in:

  • IDENTIFYING potential reputation challenges and opportunities;
  • DRIVING transformation through strategic business actions;
  • ADDRESSING reputation issues, critical crises, and essential business decisions to enhance informed decision-making.

About The Role

This full-time position is part of Purple Strategies' Communications Expertise Group. The primary aim of this group is to influence the narrative surrounding our clients and their public interactions. Key responsibilities include:

  • Creating cohesive communication strategies, audience-focused deliverables, and media materials;
  • Offering strategic guidance to internal teams and clients, including coaching for client executives;
  • Providing the necessary expertise and resources to implement campaign strategies.

The Manager will collaborate closely with client teams to develop and execute effective communication strategies that align with campaign goals. This role is ideal for a communications expert with experience in areas such as speechwriting, earned media, digital content creation, or internal communications. The ideal candidate is a skilled writer with media insight, capable of producing engaging content that resonates across various channels.

Key Responsibilities

  • Assist in crafting and delivering persuasive messaging and supporting materials based on unique, insight-driven strategies.
  • Contribute to strategic communication planning that integrates traditional and digital channels, as well as third-party engagement.
  • Produce high-quality written materials, including talking points, Q&As, speeches, op-eds, press releases, blog posts, client memos, and presentations, often under tight deadlines.
  • Help maintain editorial calendars to guide clients' communication strategies.
  • Support clients' rapid response needs during urgent news events.
  • Research and draft potential pitch stories and identify targets to enhance coverage of campaigns and initiatives.
  • Investigate media outlets and journalists, preparing key stakeholders for interviews.
  • Engage in media monitoring to keep internal and client stakeholders informed about coverage and news cycles, identifying risks and opportunities, and assisting in drafting responses as necessary.

Qualifications and Skills Required

  • Bachelor's degree with a recommended 5+ years of experience in communications, particularly within political or issue advocacy campaigns, public affairs, or corporate communications.
  • Outstanding writing abilities with a keen eye for detail and accuracy.
  • Strong interest in news and the ability to analyze and shape narratives; enthusiasm for media engagement.
  • Self-motivated individual who thrives under tight deadlines and is eager to take on projects.
  • Proven ability to work effectively both independently and within a team.
  • Embodiment of Purple's core values: Adaptable, Collaborative, Curious, Innovative, Industrious, Respectful.

Work Environment

This is a full-time role with a hybrid work model, allowing for a combination of in-office and remote work. Purple Strategies values the connections and professional growth that come from in-person interactions while recognizing the importance of flexibility in our employees' lives.

Equal Opportunity Employer

Purple is committed to equal opportunity in employment and does not discriminate based on race, color, religion, sex, national origin, political affiliation, sexual orientation, gender identity, marital status, disability, protected veteran status, genetic information, age, or any other legally protected characteristics.

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