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Global Product Marketing Director

1 month ago

New York, New York, United States Hispanic Technology Executive Council Full time
Job Description

Job Title: Global Product Marketing Director

Job Summary:

We are seeking a seasoned product marketing professional to lead our global product marketing function. The successful candidate will be responsible for developing and executing comprehensive marketing strategies to promote our products and achieve business goals.

Key Responsibilities:

  • Developing Marketing Strategies: Craft and execute comprehensive marketing plans to promote products and achieve business goals.
  • Market Research: Conduct market research to understand customer needs, market trends, and competitive landscape.
  • Product Positioning: Define product positioning, messaging, and value propositions to differentiate the product in the market.
  • Go-to-Market Planning: Develop go-to-market strategies, including launch plans, promotional activities, and sales enablement.
  • Cross-Functional Collaboration: Work closely with product management, sales, and other departments to ensure that marketing strategies are aligned with product capabilities and sales objectives.
  • Content Creation: Oversee the creation of marketing content, such as product collateral, white papers, case studies, and sales tools.
  • Performance Tracking: Analyze and report on the effectiveness of marketing campaigns and initiatives, and make data-driven adjustments.
  • Customer Engagement: Build relationships with customers and understand their feedback to improve product offerings and marketing strategies.
  • Budget Management: Manage the marketing budget and ensure efficient allocation of resources.
  • Leadership: Lead and mentor a team of marketing professionals.

Requirements:

  • Strong Leadership: Ability to work across products, functions, regions globally, partnership, trust, and credibility.
  • Forward Thinker: Strategic mindset and focus on solving client needs.
  • Commercially Focused: Looks at new ways to deliver exceptional results for our clients.
  • Broad Understanding: Global treasury and trade business is a must.
  • Understanding of Client Needs: Product discipline and industry dynamics and disruptions in the TTS space is required.
  • Creativity: Logic and visual design when crafting solutions and messages for clients.
  • Excellent Communication: Verbal, visual, and written for internal and external purposes.
  • Collaborative Nature: Engage with a diverse range of individuals of all levels and gain support from colleagues.
  • Analytical Mindset: Take various initiatives and sources and translate into thematic content and messaging.
  • Strong Discipline: Manage Product Marketing budget spend.

Education:

  • Bachelor's Degree: Marketing, Business Administration, Communications, or related field, required. Master's Degree preferred.