Digital Marketing Strategist
11 hours ago
MetroLagoons is a rapidly growing company, and we are seeking a highly motivated and experienced Digital Marketing Manager to join our team. As a key member of our marketing team, you will play a crucial role in enhancing brand awareness and driving website traffic.
Key Responsibilities:- Develop and execute comprehensive digital marketing strategies to achieve business objectives.
- Lead integrated digital marketing campaigns, including SEO, SEM, email marketing, and advertising.
- Collaborate with internal teams to design and implement engaging website content and landing pages.
- Manage and maintain WordPress websites, ensuring optimal user experience and search engine rankings.
- Partner with the marketing team to develop effective messaging strategies and create compelling email content.
- Evaluate and leverage web metrics to maximize website traffic, improve search rankings, and optimize content.
- Apply best practices in tracking, measurement, analysis, and reporting to ensure campaign success.
- Contribute to brainstorming sessions to develop innovative digital growth strategies.
- Prepare detailed reports on the performance of digital marketing campaigns.
- Bachelor's degree in marketing or a related field.
- 3-5 years of experience in digital marketing and advertising.
- Google Analytics Certification.
- Extensive experience with digital marketing channels, including SEO, SEM, social media, email marketing, and PPC advertising.
- Hands-on experience in website management, particularly with WordPress.
- Experience in creating and optimizing content for digital platforms.
- Proficient in using marketing automation tools and email marketing platforms.
- Familiarity with CRM tools, Google Analytics, and other digital marketing tools.
- Paid time off.
- Paid Health Insurance for Full Time employees.
- Dental and Vision Insurance.
- Life insurance.
- 401(k) plan.
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