Digital Marketing Strategist for Outdoor Brands
5 days ago
We are seeking a highly motivated and experienced Digital Marketing Strategist to join our team at AOB Products Company. As an eCommerce Specialist, you will play a crucial role in driving digital acquisition and retention for our brand.
Key Responsibilities:- Develop and execute comprehensive digital marketing strategies across multiple channels, including SEO, Affiliate Marketing, Social Media, Email Marketing, and Search Engine Display.
- Collaborate with Marketing Managers and the eCommerce Manager to plan, execute, manage, analyze, and optimize digital campaigns, focusing on new customer growth, traffic goals, engagement, and conversion limits.
- Assume responsibility for digital demand and work with your team to brainstorm, develop, execute, and measure digital campaigns that drive awareness, new customer acquisition, engagement, and revenue.
- Develop reports that identify actionable insights based on performance relative to channel-specific goals, providing recommendations for new promotions, content calendars, customer journeys, and more.
- Bachelor's degree in marketing, business, statistics, or a related field, or 3-5 years of experience in digital marketing.
- Possession of Google Analytics, Google Search Console, Facebook, and Google Ads certifications or equivalent experience.
- Demonstrated ability to work with large amounts of data, draw actionable insights, and present findings effectively.
- Familiarity with various CMS and Email platforms, as well as HTML and CSS coding skills.
- Working knowledge of Adobe Creative Suite and Microsoft Office.
- A competitive salary range of $80,000 - $110,000 per year, depending on experience.
- A dynamic and supportive work environment with opportunities for growth and professional development.
- A generous benefits package, including health insurance, retirement savings, and paid time off.
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Digital Marketing Strategist
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