Marketing Project Coordinator

3 weeks ago

Bloomington, Indiana, United States Solution Tree Full time

About the Role:

This Marketing Project Coordinator position is a key role within Solution Tree, responsible for developing and executing marketing plans based on market research and monitoring spend and marketing effectiveness.

The incumbent will manage campaigns from brief to execution, leveraging the marketing team and defined project management processes. Additional responsibilities include monitoring conversion rates, return on ad spend and sales pipeline, and collaborating and gaining buy-in with internal and external stakeholders to ensure marketing efforts are aligned with business objectives.

Key Responsibilities:

  • Gather data, solicit input from stakeholders, and create strategy and campaign plans that define target audience; number, format, and timing of marketing communications; target outcomes, critical benchmarks, and planned interventions; list segmentation; and budget impact
  • Develop and proactively share guiding tools and documents that describe the strategy and campaigns to align efforts internally and externally
  • Provide leadership on the execution and delivery of marketing communications (design, copy, lists) to ensure they are timely, strategic, and effective, including guidance and review of sell sheets, brochures, catalogs, ads, website, email, related webinars, and other support collateral
  • Obtain and preserve product knowledge
  • Purchase relevant media (ads, lists, etc.) needed to support campaigns, while staying within budgets
  • Use production scheduling software to monitor and support execution of marketing
  • Follow up on project action items, and communicate with key stakeholders; facilitate weekly call ins and quarterly business reviews
  • Analyze tracking and sales data on an ongoing basis; report regularly on return on ad spend results to the marketing team and stakeholders; adjust campaigns as needed to ensure anticipated results
  • Monitor campaign expenses against the budget and communicate discrepancies to stakeholders
  • Track and code related invoices as necessary
  • Collect data and feedback on completed campaigns to aid future planning and budgeting
  • Manage collateral material on inventory system
  • Other duties as assigned

Requirements:

  • BA required; degree in marketing or business preferred
  • 3-5 years of experience in a marketing position
  • Proficiency in Microsoft Office, particularly Excel
  • Superior communication, collaboration, and organization skills
  • Strong mathematical and analytical skills
  • Ability to learn and use project management software

Work Environment:

This position operates remotely, with occasional light lifting required. Multiday and overnight travel is required for Marzano Resources' company-wide corporate retreat, as well as for attending events and quarterly departmental meetings throughout the year.

Benefits:

  • Competitive compensation package including medical, dental, and vision insurance plans, 401k, paid time off, and more
  • Employee Discounts
  • Paid Vacation and Holidays (including generous personal time to celebrate holidays not listed on the company calendar)
  • Employee Assistance Program (EAP)
  • 401k Retirement Plan with Employer match
  • Health Insurance Plans (medical, dental, vision)
  • HSA and Flexible Spending Accounts (ie. childcare and many more)
  • Employer-paid Short-Term Disability (STD) and Basic Life Insurance
  • Optional Long-Term Disability (LTD) and additional coverage for Life and AD&D
  • Compliance with FMLA and state-specific leave laws for necessary time off

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