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Senior Marketing Manager

2 months ago

Bloomington, Indiana, United States Indiana University Foundation Full time
Job Title: Senior Marketing Manager

At the Indiana University Foundation, we are seeking a dynamic and visionary Senior Marketing Manager to lead our newly established account services team. In this pivotal role, you will be instrumental in crafting integrated marketing strategies that drive business outcomes.

As a key member of our team, you will approach your work with a growth mindset, looking for opportunities to improve the alumni and donor experience holistically. You will collaborate with our business partners and department owners to dismantle preconceived and historical approaches, and challenge and guide others to craft new, fresh experiences and go-to-market strategies that reflect the IU brand.

This newly created role was designed to bring a more strategic, holistic, and thoughtful approach to driving business outcomes, where you will build lead generation and pipeline development strategies for both organizations. You will play a crucial role on the team, focused on acquiring, engaging, retaining, and driving alumni and donor engagement, and ultimately boosting event attendance and philanthropic donations.

You will have the opportunity to not only address the immediate marketing needs but also look toward building a sustainable and impactful long-term strategy. You will bring big-picture thinking, flexibility, and a passion for analytics to the table. Additionally, you will act as a problem solver and strategic business support leader, developing engagement strategies for alumni and donors and creating segmented constituent journeys.

Key Responsibilities:

  • Develop and execute integrated marketing strategies that drive business outcomes
  • Collaborate with business partners and department owners to craft new experiences and go-to-market strategies
  • Build lead generation and pipeline development strategies for both organizations
  • Focus on acquiring, engaging, retaining, and driving alumni and donor engagement
  • Develop engagement strategies for alumni and donors and create segmented constituent journeys

Requirements:

  • Bachelor's degree in business, marketing, advertising, or a related field is required; an MBA is preferred
  • 8-10 years of experience in account management/client service, ideally in an ad agency, in-house environment, university, or corporate setting
  • Minimum 5 years of progressive experience in marketing, fundraising, donor relations, alumni relations, or a related field within the nonprofit sector is preferred
  • 1-2 years of management experience is strongly preferred

What We Offer:

  • A dynamic and mission-driven work environment
  • Opportunities for professional growth and development
  • A competitive salary range of $75,000-$85,000
  • A hybrid schedule with 3 days in the office per week

How to Apply:

We invite you to apply for this exciting opportunity to join our team. Please submit your application, including a cover letter and resume, to [insert contact information].