Lead Loyalty Marketing Strategist

2 weeks ago


Cincinnati, Ohio, United States Mediabistro Full time
Job Title:

Lead Loyalty Marketing Consultant

Company:

84.51°

Job Summary:

As a Lead Loyalty Marketing Consultant at 84.51°, you will be responsible for leveraging personalized rewards and incentives to drive customer loyalty with our CPG partners. This includes owning and proactively developing a portfolio of clients and maximizing their investments with the right brands and offers to drive long-term loyalty.

Key Responsibilities:
  • Proactively build best-in-class client/stakeholder relationships with our most important CPG accounts.
  • Work with cross-functional teams to ensure strategic alignment and flawless execution of customer campaigns.
  • Solve complex business or functional problems; creating potential solutions to problems, looking beyond the obvious solution, and considering how the solution impacts other variables.
  • Provide direct and independent consultation to clients to drive increased performance and return on investment.
  • Analyze post-campaign results and present to leadership-level client stakeholders.
  • Deliver against annual goals tied to customer touch points and incremental impact.
  • Execute against strategies to enable achievement of short-term incentive plan targets.
  • Partner with 84.51° Kroger Merchandising community and internal stakeholders to support department and category goals.
Requirements:
  • Advanced knowledge of the customer reward/incentive solutions and differentiation in the marketplace.
  • Proven client leadership skills; ability to independently develop relationships that results in growth in revenue.
  • Ability to proactively influence leadership-level stakeholders based on data and insights.
  • Analytical acumen to make decisions; understand and optimize campaigns.
  • Strong interpersonal skills and ability to partner on behalf of the client.
  • Excellent communication, presentation, and interpersonal skills.
  • Demonstrated ability to share actionable recommendations in a concise and persuasive manner.
  • Bachelor's degree B.A. /B. S or equivalent work experience.
  • 5+ years in Marketing, Loyalty Marketing, and/or sales responsibility.
Language:

English



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