Lead Loyalty Marketing Strategist
2 weeks ago
Lead Loyalty Marketing Consultant
Company:84.51°
Job Summary:As a Lead Loyalty Marketing Consultant at 84.51°, you will be responsible for leveraging personalized rewards and incentives to drive customer loyalty with our CPG partners. This includes owning and proactively developing a portfolio of clients and maximizing their investments with the right brands and offers to drive long-term loyalty.
Key Responsibilities:- Proactively build best-in-class client/stakeholder relationships with our most important CPG accounts.
- Work with cross-functional teams to ensure strategic alignment and flawless execution of customer campaigns.
- Solve complex business or functional problems; creating potential solutions to problems, looking beyond the obvious solution, and considering how the solution impacts other variables.
- Provide direct and independent consultation to clients to drive increased performance and return on investment.
- Analyze post-campaign results and present to leadership-level client stakeholders.
- Deliver against annual goals tied to customer touch points and incremental impact.
- Execute against strategies to enable achievement of short-term incentive plan targets.
- Partner with 84.51° Kroger Merchandising community and internal stakeholders to support department and category goals.
- Advanced knowledge of the customer reward/incentive solutions and differentiation in the marketplace.
- Proven client leadership skills; ability to independently develop relationships that results in growth in revenue.
- Ability to proactively influence leadership-level stakeholders based on data and insights.
- Analytical acumen to make decisions; understand and optimize campaigns.
- Strong interpersonal skills and ability to partner on behalf of the client.
- Excellent communication, presentation, and interpersonal skills.
- Demonstrated ability to share actionable recommendations in a concise and persuasive manner.
- Bachelor's degree B.A. /B. S or equivalent work experience.
- 5+ years in Marketing, Loyalty Marketing, and/or sales responsibility.
English
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