Marketing Automation Strategist
4 weeks ago
About the Role:
We are seeking a highly skilled Marketing Automation Strategist to join our team at Jobs for Humanity. As a Marketing Automation Strategist, you will be responsible for developing and implementing marketing automation strategies that align with business objectives.
Key Responsibilities:
* Develop and implement marketing automation strategies that align with business objectives
* Research and evaluate marketing automation solutions to select the best fit for campaigns
* Serve as marketing automation administrator across our multiple instances
* Develop and maintain data, field and system governance policies for our marketing automation system with collaboration with our data, and our non-Marketing teams who use our marketing automation system
* Create and maintain marketing automation workflows and asset templates
* Develop and execute lead nurturing programs to nurture leads through the sales funnel
* Analyze marketing automation data to track campaign performance and identify areas for improvement
* Collaborate with marketing, sales, and product teams to integrate marketing automation into the overall marketing and sales process
* Stay up-to-date on the latest marketing automation trends and technologies
Requirements:
* 5+ years of experience in Marketo
* Proven track record of designing, implementing, and managing marketing automation campaigns within Marketo
* Strong understanding of Marketo marketing automation platform and functionalities
* Expertise in lead nurturing and customer relationship management (CRM) systems (Salesforce)
* Basic HTML, CSS, JavaScript knowledge
* Excellent communication, interpersonal, and analytical skills
* Ability to work independently and as part of a team
* Experience managing multiple Marketo instances, tied to separate CRM instances
* Marketo Certified Expert Certification
* Strong understanding/experience with Salesforce and Marketo sync
* Experience with data analysis tools such as Google Analytics and Tableau
* Ability to present complex information to both technical and non-technical audiences
What We Offer:
* A multifaceted job with a high degree of responsibility and a broad spectrum of opportunities
* A broad range of professional education and personal development possibilities
* A variety of career development tools, resources and opportunities
Time to Support Charities and Give Back in Your Community:
* A fantastic range of benefits designed to help support your lifestyle and wellbeing
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