Senior Product Marketing Manager

2 weeks ago

Gillette, Wyoming, United States Acceldata Full time
About Us

Acceldata is a leading provider of Enterprise Data Observability solutions. Our platform helps organizations build and operate great data products.

With a strong focus on innovation and customer success, we're committed to delivering highly trusted and reliable data to power enterprise data products.

Our solutions have been embraced by global customers, including HPE, HSBC, Visa, Freddie Mac, Manulife, Workday, Oracle, PubMatic, PhonePe (Walmart), Hersheys, Dun & Bradstreet, and many more.

We're a Series-C funded company with investors including Insight Partners, March Capital, Lightspeed, Sorenson Ventures, Industry Ventures, and Emergent Ventures.

Job Description

We're seeking a Senior Product Marketing Manager to play a pivotal role in shaping and executing our product marketing strategy for Enterprise Data Observability.

This is an individual contributor role, perfect for a seasoned professional who is passionate about the intersection of data, technology, and marketing.

You will be responsible for driving product positioning, messaging, and go-to-market strategies that resonate with our target personas across enterprise and large enterprise segments.

This role offers a unique opportunity to work with cutting-edge technologies and be a part of a rapidly growing team.

You will have a significant impact on how Acceldata's innovative solutions are brought to market and how we engage with our customers and prospects.

Key Responsibilities
  • Develop compelling product positioning and messaging that differentiates Acceldata's Enterprise Data Observability Platform in the market.
  • Define and execute go-to-market strategies for new product launches and feature updates, working closely with cross-functional teams.
  • Create impactful sales enablement materials, including presentations, battle cards, product demos, and training sessions.
  • Conduct ongoing market research and competitive analysis to stay informed of industry trends and market dynamics.
  • Develop a variety of content assets, such as white papers, case studies, blog posts, webinars, and videos, that articulate the value of Acceldata's products to target personas.
  • Build and nurture relationships with key customers to generate compelling testimonials, case studies, and success stories.
  • Track and analyze the performance of product marketing initiatives, using data-driven insights to continuously refine strategies and achieve business goals.
Requirements
  • 5+ years of experience in product marketing, preferably in the data or SaaS industry.
  • Strong understanding of data observability, data management, analytics, AI, and data engineering, with the ability to translate complex technical concepts into clear, compelling messaging for diverse audiences.
  • Demonstrated ability to understand and address customer needs and pain points.
  • Strong storytelling and communication skills, with the ability to craft compelling narratives.
  • Proven ability to develop unique marketing strategies that differentiate products in the market.
  • Strong analytical skills with experience in using data to inform decisions, conduct market research, perform competitive analysis, and measure marketing success.
  • Experience working closely with sales, product, and marketing teams to ensure alignment and drive cohesive strategies.
  • Ability to thrive in a fast-paced environment and adapt to changing market conditions and customer feedback.
  • Ability to drive initiatives and collaborate effectively across teams without direct authority.

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