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Vice President of Sales Strategy

2 months ago

Annapolis, Maryland, United States Kuresmart Full time

The Head of Business Growth at Kuresmart is responsible for spearheading the strategy, management, and implementation of the sales team within the organization. This position plays a crucial role in enhancing the visibility of Kuresmart's services to both new and existing referral sources across a designated region. The individual will significantly influence the company's branding and public perception while serving as a key liaison for essential partnerships.

Key Responsibilities:

  • Identifies and articulates brand messaging to current and prospective professional referral sources within the assigned region.
  • Aims to meet or surpass monthly, quarterly, and annual referral targets for patient engagement with Kuresmart.
  • Provides insights regarding the company's marketing strategies and performance based on feedback from referral sources.
  • Represents Kuresmart at industry trade shows and exhibitions as necessary.
  • Assists in the development of marketing initiatives and evaluates marketing materials, advertising, and promotional efforts for effectiveness and feedback from referral sources.
  • Collaborates with the marketing department to create, procure, and manage marketing resources, including educational content and promotional items for each of Kuresmart's brands.
  • Organizes educational meetings with referring physician offices, engaging physicians, physician extenders, and their staff.
  • Maintains a comprehensive database to monitor activities and outcomes.
  • Works closely with internal teams to develop a thorough understanding of the various conditions treated and the therapeutic options available.
  • Conducts market research to provide insights on significant trends, including competitor activities and new developments.
  • Continuously enhances selling and marketing skills through ongoing training and professional development.
  • Networks with both internal and external stakeholders to improve operational knowledge and capabilities.
  • Develops effective territories from marketing geographies.
  • Analyzes and recommends sales targets, including potential referral sources and new market opportunities.
  • Formulates, implements, and executes strategic plans to achieve sales objectives and broaden the customer/patient base.
  • Creates and presents weekly and monthly sales performance reports.
  • Manages the sales budget and conducts ROI analyses.
  • Maintains an in-depth understanding of the services and procedures offered by Kuresmart.
  • Contributes to the establishment of new office locations and conducts marketing assessments.
  • Fosters an environment that promotes a continuous pursuit of excellence.
  • Trains, develops, and oversees the physician liaison team.
  • Monitors and evaluates the performance of physician liaisons.
  • Regularly checks work communications throughout the day.
  • Participates in and completes all required training and professional development sessions.
  • Performs additional duties as assigned.

Minimum Qualifications:

  • Bachelor's Degree with a minimum of five (5) years of experience in sales or marketing, including at least three (3) years in a management or training role; or an equivalent combination of education and experience.
  • Proficient in Internet and Microsoft Office applications (MS Word, MS Excel, MS PowerPoint, MS Outlook).
  • Exceptional written and verbal communication skills.
  • Demonstrated history of delivering outstanding customer service.
  • Able to build and maintain effective working relationships with healthcare professionals, clinical staff, colleagues, and the public.
  • Capable of working independently as well as collaboratively within a team.
  • Ability to follow both verbal and written instructions accurately.
  • Willingness to work a flexible schedule.
  • Ability to respond with patience and understanding in high-pressure situations related to patient care.
  • Strong multitasking and prioritization skills.
  • Exhibits meticulous attention to detail.
  • Possesses excellent organizational abilities.
  • Capable of problem-solving and exercising sound judgment.
  • Meets established quality standards consistently.
  • Maintains a professional demeanor and appearance at all times.
  • Familiarity with the healthcare sector and medical terminology is essential.
  • All staff are expected to demonstrate a commitment to exceptional customer service, adhere to organizational regulations, uphold high ethical standards, and strive for continuous professional improvement.

Preferred Qualifications:

  • Seven (7) years of experience in healthcare sales.
  • Five (5) years of experience in management or training roles.
  • Experience with customer relationship management (CRM) systems.

Travel Requirements:

The employee must have reliable transportation, as travel for this position may be required up to 100%. While the primary workplace may be closest to the employee's residence, assignments could be at any of Kuresmart's locations.