Digital Marketing Specialist

3 weeks ago


Detroit, Michigan, United States OpTech Full time
About OpTech

OpTech is a woman-owned company that values innovation, growth, and collaboration. We offer a dynamic work environment, competitive pay, and opportunities for professional development. Our team is committed to delivering exceptional results and making a positive impact.

Job Summary

We are seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing email marketing campaigns that drive engagement and growth. You will work closely with our marketing team, vendor partners, and other stakeholders to achieve our business objectives.

Key Responsibilities
  • Develop and execute email marketing campaigns using marketing automation tools and CRM platforms.
  • Collaborate with cross-functional teams to understand business objectives and develop targeted lists.
  • Supervise email marketing projects, guiding strategy, prioritization, and tactical elements.
  • Utilize data and analytics to optimize campaign performance and drive efficiency.
  • Maintain a clean and up-to-date email address list in our CRM database.
Requirements
  • 3-7 years of experience with marketing CRM technology and email platforms.
  • Demonstrated experience using Google Analytics data to develop digital strategies.
  • Project management experience and proficiency in Microsoft Office and Google Suite.
  • Advanced knowledge of email and marketing cloud platforms, preferably with certifications.
What We Offer
  • Competitive pay and benefits package.
  • Opportunities for professional growth and development.
  • A dynamic and collaborative work environment.


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