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Digital Marketing Specialist

2 months ago

Detroit, Michigan, United States OpTech Full time
About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at OpTech. As a key member of our marketing department, you will be responsible for developing and implementing email marketing campaigns that drive business growth and engagement.

Key Responsibilities
  • Develop and execute email marketing strategies that align with our business objectives
  • Design and implement email campaigns using marketing automation tools such as Salesforce Marketing Cloud and Hubspot
  • Collaborate with cross-functional teams to understand client business objectives and develop targeted lists using CRM databases
  • Supervise email marketing projects, guiding strategy, prioritization, and tactical elements of long-term and day-to-day tasks
  • Utilize standard processes for campaign development and proactively identify opportunities to streamline processes and drive efficiency
  • Contribute to building a knowledge base that drives future improvements and establish optimization plans
  • Maintain marketable email address lists in CRM databases to improve deliverability and ensure clean lists
  • Support the design and layout of emails using HTML editors and drag-and-drop interfaces
  • Define key performance indicators and implement enterprise-level measurement, analytics, benchmarking, and reporting methods to gauge success of email marketing campaigns
Requirements
  • 3-7 years of experience with marketing CRM technology and email platforms such as Salesforce Marketing Cloud and Hubspot
  • Demonstrated experience using Google Analytics data to develop digital strategies
  • Experience interacting and making recommendations to senior leadership
  • Project management experience
  • Proficient in Microsoft Office and Google Suite
  • Master's degree in Business, IT, or Marketing (preferred)
What We Offer

OpTech is a woman-owned company that values your ideas, encourages your growth, and always has your back. We offer a competitive salary, health and dental benefits, training opportunities, flexible/remote work options, growth opportunities, 401K, and a collaborative work environment.

We are an EOE and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.