Associate Media Director

2 hours ago

Denver, Colorado, United States Solomon Page Full time
Job Title: Associate Media Director

Solomon Page is seeking an experienced Associate Media Director to join our team. As a key member of our media department, you will be responsible for leading and managing our media team, developing and implementing multi-channel media strategies, and ensuring seamless integration across different marketing channels and analytics platforms.

Responsibilities:
  • Lead and manage a high-performing media team, assessing skills, structuring, and overseeing career management.
  • Collaborate with company leaders to evolve the agency's approach to paid media solutions.
  • Develop and refine processes to support scalability and growth within the media team and across departments.
  • Develop and implement multi-tiered media strategies and plans across various channels and client portfolios on local, regional, and national levels.
  • Ensure seamless integration across different marketing channels and analytics platforms, fostering collaboration among teams.
  • Oversee the execution and optimization of campaigns across multiple channels to meet client objectives and performance targets.
  • Manage resources and budgets effectively to ensure alignment with plans and goals.
  • Work closely with creative, ad ops, and other teams to develop integrated marketing strategies.
  • Identify growth opportunities within current accounts and contribute to new business pitches.
  • Cultivate and maintain relationships with media platforms and ad tech partners.
  • Serve as the primary contact for performance updates, issues, and strategic shifts.
Requirements:
  • 8+ years of agency experience in planning and managing multi-channel media programs.
  • 5+ years of experience in mentoring and training junior team members.
  • 3+ years of experience managing large-scale local lead generation campaigns for brands with over 100 locations.
  • Proven experience running lead generation campaigns across multiple platforms.
  • Excellent written and verbal communication skills, with the ability to present confidently to client executives and upper management.
  • Deep understanding of media channels and tactics based on client objectives and KPIs.
  • Ability to present insights and field questions related to campaign objectives and strategy.
  • Experience in planning, buying, and optimizing across Meta, TikTok, YouTube, Programmatic (Video, Display, and CTV), and other platforms.
  • In-depth knowledge of marketing automation and technology stacks.
  • Strong critical thinking and problem-solving skills with the ability to troubleshoot effectively.
  • Highly organized with a keen attention to detail and the ability to manage multiple projects and deadlines.
  • Ability to integrate traditional and digital media strategies.
  • Proficiency in data analytics, measurement, and various data sources and methodologies.
  • Significant Microsoft Excel skills, including pivot tables and vlookups.

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