Publisher Ad Management Expert

2 weeks ago


Stanford, California, United States BCforward Full time

Position Overview:

BCforward is seeking a dedicated and skilled Advertising Operations Specialist/Manager to join our dynamic team. This role is pivotal in enhancing our advertising revenue through effective management and optimization of our advertising inventory.

Key Responsibilities:

  • Implement and manage the selected ad server tailored to our business needs.
  • Oversee and optimize advertising inventory across various platforms.
  • Coordinate and track advertising campaigns in alignment with the requirements set by our campaign management teams.
  • Ensure accurate ad serving, troubleshoot any discrepancies, and enhance campaign performance.
  • Manage phased rollouts and conduct A/B testing for campaigns.
  • Monitor key performance indicators (KPIs) such as impressions, clicks, and click-through rates, and prepare detailed reports.
  • Develop and execute strategies aimed at improving ad performance and maximizing revenue generation.
  • Collaborate closely with the campaign management team to grasp campaign objectives and ensure effective execution.
  • Stay informed about the latest trends and best practices in advertising technology.

Qualifications:
  • At least 5 years of experience in advertising operations or a related field, such as digital marketing.
  • Demonstrated experience with ad server platforms (e.g., Google Ad Manager).
  • Essential experience in onboarding publisher-side ad servers.
  • Strong analytical skills with the ability to interpret data and identify trends.
  • Exceptional attention to detail and a commitment to precision.
  • Proficient in Microsoft Office Suite, particularly Excel and Word.

Benefits:

BCforward provides eligible employees with a comprehensive benefits package, which includes major medical, health savings accounts, dental and vision coverage, group life insurance, voluntary life insurance, short-term and long-term disability, and a 401k plan.

About BCforward:

Founded in 1998, BCforward is a Black-owned firm dedicated to delivering unique solutions that support value capture and digital product delivery for organizations globally. With a commitment to fostering human potential, BCforward has become a leader in the industry, helping clients achieve their strategic goals for over 25 years. We pride ourselves on our core values of People-Centricity, Optimism, Excellence, Diversity, and Accountability.

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