Director of Consumer Insights

2 weeks ago


Seattle, Washington, United States Brooks Sports Full time
About the Role

We are seeking a highly skilled and experienced Director of Consumer Insights to lead our Run-Sight Lab team. As a key member of our organization, you will be responsible for driving consumer research and innovation initiatives that inform our product development and marketing strategies.

Key Responsibilities
  • Innovative Thinking Practice
    • Develop and implement innovative research methods and techniques to stay ahead of the competition
    • Collaborate with cross-functional teams to identify and prioritize consumer insights and innovation opportunities
  • Strategy & Planning
    • Develop and execute a 3-year research roadmap that aligns with our business objectives
    • Lead the development of consumer segmentation frameworks and strategies
  • Leadership
    • Manage and mentor a team of researchers and analysts to deliver high-quality consumer insights
    • Collaborate with senior leaders to drive business decisions and strategy
  • Consumer Segmentation
    • Develop and maintain a deep understanding of our target consumer segments
    • Collaborate with marketing and product teams to develop targeted marketing campaigns and product offerings
  • Project Leadership
    • Lead and manage consumer research projects from concept to delivery
    • Collaborate with external research agencies and vendors to deliver high-quality research results
Requirements
  • 12+ years of experience in consumer research and insights
  • 7+ years of management experience leading a research team
  • Experience leading enterprise-level innovation projects or workstreams
  • Strong analytical and problem-solving skills
  • Excellent communication and presentation skills
About Brooks Sports

Brooks Sports is a leading manufacturer of running shoes and apparel. We are committed to delivering high-quality products and experiences that inspire and motivate our customers to achieve their fitness goals.



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