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CRM Strategist for Tennis Streaming Service

2 months ago

Santa Monica, California, United States Sinclair Broadcast Group Full time
About the Role

We are seeking a highly skilled Customer Relationship Manager to join our team at Sinclair Broadcast Group. As a key member of our organization, you will be responsible for building and executing a comprehensive CRM strategy to drive customer engagement and retention for our Tennis Channel Direct-to-Consumer Streaming service.

Key Responsibilities
  • Develop and Execute CRM Strategies: Design and implement data-driven CRM strategies to drive customer engagement and retention, leveraging your expertise in customer segmentation, journey development, and email analytics.
  • Partner with Stakeholders: Collaborate with key stakeholders to define the strategy, objectives, and KPIs for the email/push programs and each lifecycle within them (onboarding, engagement, retention, etc.).
  • Manage CRM Calendar and Content: Create and manage our CRM calendar and coordinate content with other channels (e.g., organic social, blog) to ensure a consistent brand experience for our customers.
  • Execute Email and Push Programs: Manage the end-to-end creative development campaigns and ensure all content meets our brand standards. Set up new segmented journeys in platforms (Salesforce, Cleeng) and execute all emails/push programs.
  • Monitor Performance and Provide Insights: Continuously monitor email/push performance and provide dashboards, analytics, reports, and insights to leadership and key stakeholders, highlighting opportunities for improvement and optimization.
  • Maintain Email Database and Segment Audiences: Maintain the email database and lead the segmentation of audiences to identify opportunities for increased customer conversion and retention and reduction of inactive customers and unsubscribe rates.
  • Define and Execute A/B Tests: Define and execute A/B tests to improve open rates, click-to-open rates, engagement rates, and conversion rates.
Requirements
  • Experience with Email and Push Marketing: 3 to 4 years' experience with email and push marketing with success in personalization, optimization, and journey development (experience in the streaming space preferred).
  • ESPs and Email Analytics: 2 to 3 years' experience with ESPs such as Mailchimp and Salesforce, as well as expertise in email and SMS marketing, including customer segmentation, customer journeys, and email analytics.
  • CRM Program Execution: Demonstrated track record of developing strategies based on business objectives and executing CRM programs that delivered measurable business results.
  • Data Privacy and Dynamic Content: Understanding of data privacy in relation to email marketing and email databases, as well as knowledge and experience of dynamic content creation with use of AMPscript or similar scripting languages.
  • Copywriting and Organizational Skills: Copywriting skills, superior organizational, project management, and communication skills, as well as ability to work across multiple teams and stakeholders with a keen eye to identify business priorities.
  • Agency Partners and Marketing Budgets: Experience managing agency partners and marketing budgets.
About Sinclair Broadcast Group

Sinclair Broadcast Group is a diversified media company and a leading provider of local news and sports. We own, operate, and/or provide services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and own Tennis Channel and multicast networks Comet, CHARGE, TBD., and The Nest. Our content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON.