Sports Marketing Director

7 days ago


Ruston, Louisiana, United States Learfield Full time
General Manager of Sports Properties

LEARFIELD is seeking a seasoned General Manager to lead our sports property efforts in Ruston, LA. As a key member of our team, you will be responsible for driving revenue growth and developing strategic business plans to meet the needs of our corporate sponsors.

Key Responsibilities:

  • Develop and maintain strong relationships with corporate sponsors and internal stakeholders
  • Deliver on individual and team revenue goals through the selling of integrated marketing packages
  • Partner with Regional Vice President to develop an annual fiscal budget for the property
  • Supervise the sales team and ensure effective use of internal support groups
  • Develop and implement strategic business plans, including sales/financial performance and new product development

Requirements:

  • 8+ years of experience in selling comprehensive integrated sports marketing partnerships
  • Strong knowledge of digital marketing, including social media, content marketing, and performance analytics
  • Proven track record of developing and maintaining strong relationships with stakeholders
  • Demonstrated effectiveness in hiring, developing, and promoting top sales talent
  • High energy level and strong drive for results

About Learfield:

LEARFIELD is the leading media and technology services company in intercollegiate athletics. We unlock the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. Our people-friendly culture is a hallmark of our style and approach to business, and we strive to live by our value statement: build the team, grow the company, have fun, love, and serve others.


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