Social Media Marketing Manager

5 days ago

Washington, United States Optima Global Solutions Full time
Job Summary

We are seeking a highly skilled Social Media Lead to join our team at Optima Global Solutions. As a key member of our Communications Team, you will be responsible for managing all aspects of our social media presence, developing and implementing strategic campaigns, and creating engaging content to convey our mission, objectives, and milestones to internal and external stakeholders.

Key Responsibilities
  • Develop and implement comprehensive social media strategies that align with our company goals and objectives.
  • Create and manage engaging and informative content for various social media platforms, including Facebook and LinkedIn.
  • Partner with graphic support to produce high-quality content and convert long-form content into microcontent for social media.
  • Post and manage content across social media accounts, engage with audiences, and moderate or remove comments as needed to maintain alignment with our mission.
  • Support talent engagement and branding by crafting compelling narratives for LinkedIn and exploring new online platforms and strategies to attract a wider and more diverse pool of candidates.
  • Positively represent and strengthen our brand and image by upholding the highest standards of professionalism and respect in engaging all stakeholders.
  • Manage stakeholders and drive strategic engagement by collaborating with internal partners, subject matter experts, and leadership to ensure accuracy and appropriateness of content.
  • Evaluate, report, and continuously improve by tracking and measuring the effectiveness of communication campaigns and initiatives using appropriate metrics.
Requirements
  • Minimum 3-5 years of experience managing social media content (Facebook and LinkedIn).
  • Minimum 5 years in Communications-related fields.
  • Experience with health information technology is a plus.
  • Exceptional attention to detail and teaming ability is a must.
  • Outstanding written communication skills, strong interpersonal skills.
  • U.S. citizenship required; CAC preferred.

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