Senior Communications Strategist

4 weeks ago

Tampa, Florida, United States Discovery Senior Living Full time
Job Summary

Discovery Senior Living is seeking a highly skilled Senior Communications Strategist to lead all aspects of external and internal communications and investor communications. This role will support the organization's long-term growth strategy through development and implementation of an enterprise corporate communications plan and strategy, while maintaining brand standards.

Key Responsibilities
  • Creates and executes an enterprise external communications strategy that supports company and business goals and elevates the organization's brand reputation.
  • Develops and implements an investor communications strategy to provide business updates on key enterprise priorities.
  • Cultivates relationships with trade organizations and external organizations and media to generate enterprise interviews, speaking opportunities, trade show presentations, and panel engagements to increase brand exposure and distinguish the organization as an industry leader.
  • Acts as a key counselor to senior leadership for all external executive positioning.
  • Tracks and provides recommendations to leadership around emerging trends, potential industry issues and/or brand reputation risks, developing reactive action plans and responses as needed.
  • Grows and supports corporate digital presence, including the corporate website and social media channels.
  • Point person and contact for seniors housing advocacy groups like American Seniors Housing Association (ASHA) and Seniors Housing PAC (SHPAC).
  • Responsible for Industry and competitive tracking and research gathering to report to key stakeholders.
  • Responsible for standardizing board meeting presentations and any communications needed for them.
  • Manages and maintains corporate fact sheets, company/personnel bios and any company pitch books.
  • Oversees brand positioning for: recruiting and retention and board and ownership.
  • Create and Manage internal communications newsletter and communications strategy for internal teams, including quarterly employee update meetings.
  • Create, Manage and keep updated corporate investor presentations, such as specialty decks and pitch books.
  • Management of corporate award submissions.
  • Oversee and manage external Communications/PR agency.
  • Develops, reviews, and approves press releases and identifies distribution channels.
  • Serve as lead internal and external communications consultant.
  • Point person of contact for all reputational issues or crises management situations that impact the enterprise.
  • Develops crisis-related communications plans and works with others within the organization on protocols.
  • Ensuring the company's crisis communications protocols are updated regularly, consistent and shared appropriately.
  • Coordinate regular crisis tabletop exercises with key members of enterprise leadership.
Requirements
  • Bachelor's Degree, in PR or Communications-related field.
  • Advanced degree a plus.
  • At least ten plus years of experience with external or marketing communications with a mid to large company either public or private; In-house experience required, and agency experience preferred.
  • Five or more years of investor communications required.
  • Exceptional MS Office skills.
  • Highly skilled with PowerPoint.
  • Occasional travel is required.

Benefits: In addition to a rewarding career and competitive salary, Discovery offers a comprehensive benefit package. Eligible team members are offered a comprehensive benefit package including medical, dental, vision, life and disability insurances, paid time off and paid holidays. Team members are eligible to participate in our outstanding 401(k) plan with company match our Employee Assistance Program and accident insurance policies.

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