Lead Generation Marketing Strategist

7 days ago

Tampa, Florida, United States Accusoft Full time

Accusoft is an innovative software development company that specializes in content processing, conversion, and automation solutions. We are seeking a highly skilled Lead Generation Marketing Strategist to join our fast-growing team. As a key member of our marketing team, the ideal candidate will be responsible for developing and executing digital and outbound lead-generation plans that deliver significant volumes of qualified leads cost-effectively. This includes but not limited to Google and affiliates, email marketing, ABM, PPC, PPL, social media, and new marketing channels.

The successful candidate will have a proven track record of conceiving and executing successful campaigns that consistently yield high-quality leads for sales. Proficiency in refining and adapting programs based on data-driven insights is a must. The ideal candidate will excel in collaborative efforts with sales teams, product managers, marketing, and technology experts to position Accusoft strategically. Exceptional written and verbal communication skills are essential, as the chosen candidate will play a pivotal role in working with the Sr. PMM to bring the identified ICP, messaging, and positioning to market.

The Lead Generation Marketing Strategist will be responsible for developing the overall lead generation strategy to fill the sales funnel most cost-effectively. This includes creating and executing digital and outbound lead-generation plans, initiating and managing lead nurturing programs, collaborating with internal teams to create landing pages, and measuring, analyzing, interpreting, and reporting on the impact of campaign activities on the influenced pipeline, database growth, deal cycle acceleration, and other KPIs.

The ideal candidate will have a strong background in marketing with experience in creating and managing lead generation programs for SaaS solutions. They will possess excellent project management skills, with the ability to multi-task and accommodate changing priorities within compressed timelines. The candidate will also have experience with CRM and marketing automation tools, such as Hubspot, Salesforce, or related technology. Experience with enterprise data analytic tools, such as Power BI, Tableau, or related technology, is also a plus. Additionally, the candidate will have excellent written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.

The salary range for this position is $80,000 - $120,000 per year, depending on experience and qualifications. Accusoft offers a competitive benefits package, including generous benefits, 401k match, and PTO. We also offer a focus on work-life balance, tuition, and continuous education reimbursement, and paid parental leave. Accusoft is an Equal Opportunity and Affirmative Action Employer/Drug-Free Workplace.

Job Requirements:

  • Bachelor's Degree or greater in Marketing or related field.
  • 5+ years of hands-on experience successfully creating and managing lead generation programs for SaaS solutions.
  • Hubspot Certified (Preferred)
  • Ability to build strategy and execute programming to deliver on goals and expectations.
  • Strong organization skills, time management, and attention to detail are critical.
  • Efficient project management experience. You have a strong track record of driving simultaneous projects and multiple initiatives.
  • Experience with ABM platforms (e.g. 6Sense, Demandbase, Terminus) is a plus.
  • Experience with CRM and marketing automation tools Hubspot, Salesforce, or related technology preferred.
  • Experience with enterprise data analytic tools such as Power BI, Tableau, or related technology.
  • Experience managing marketing agencies is a plus.
  • Certifications and/or continued education related to digital and outbound lead generation for Hubspot, Google Ads, LinkedIn Ads, etc. is a plus.
  • Entrepreneurial spirit with a strong sense of urgency and accountability.
  • Superior written and verbal communicator, coupled with highly developed interpersonal skills. Strong presentation skills are critical.
  • Ability to collaborate effectively with cross-functional teams and stakeholders.
  • Able to work independently and in a high-performing team environment.
  • Possess a demonstrated ability to multi-task and accommodate changing priorities within compressed timelines.

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