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Senior Vice President, Client Relations

2 months ago

Philadelphia, Pennsylvania, United States Razorfish Health Full time
Company Overview
Razorfish Health stands out among the leading healthcare agencies.

Why Choose Us:
Founded on the principle of transformation, Razorfish Health has been a pioneer in the digital landscape for over twenty years. Our commitment to innovation allows us to continually evolve our agency, our personnel, and our approach to redefining brands, campaigns, and categories on a daily basis.

Our team comprises highly qualified medical professionals, an award-winning creative unit, and an in-house analytics department. This unique combination enables us to gain insights into the motivations of healthcare providers, payers, and patients, leading to the creation of impactful ideas that elevate our clients' brands.

With offices in major cities, we cater to a diverse clientele, including several top pharmaceutical companies, as well as over-the-counter, biotech, and healthcare systems.

In a world filled with sameness, we differentiate ourselves. Our workforce is distinctive, and our viewpoints are varied. Discover why our employees proudly declare #IAmARazorfish.

Position Overview
The Vice President, Account Director is tasked with overseeing one of our largest client accounts, ensuring financial health and profitability while actively mentoring and developing team members.

Key Responsibilities
1. Manage the client relationship for the designated brand.
2. Develop and execute brand strategy, effectively guiding the client towards achieving their objectives.
3. Participate in and may lead new business initiatives.
4. Oversee staffing, management, and leadership of the assigned account team.
5. Understand the agency's revenue and profitability model, ensuring projects are completed within budget.
6. Own the revenue and forecasting for the brand, negotiating budget requirements and contributing to fee development.
7. Continuously seek to enhance agency services and internal resources.
8. Keep management updated on account status, challenges, plans, and meetings, involving senior management as necessary.
9. Lead both the integrated agency team and the client.
10. Provide guidance on agency policies and practices, advancing best practices in agency processes.
11. Mentor and develop team members.

Knowledge and Skills
1. Approach brand management from a comprehensive marketing perspective.
2. Integrate new technologies into client recommendations.
3. Maintain a thorough understanding of the client's business and industry trends.
4. Stay informed about changes in the client's marketplace.
5. Cultivate relationships with key thought leaders to enhance knowledge of the client's business.
6. Possess expertise across multiple channels and audiences, enabling informed decision-making on behalf of the client.

Strategic Leadership
1. Own and communicate the brand strategy.
2. Articulate the overall client vision and marketing program strategies to the internal team.
3. Be recognized as a strategic leader by the team.
4. Lead the presentation of annual plans and significant interim programs to the client.
5. Drive growth and new business opportunities for assigned brands.

Tactics and Execution
1. Effectively communicate strategy and tactical plans.
2. Ensure flawless execution of all initiatives.
3. Provide clear strategic direction to the agency team.
4. Evaluate creative outputs against strategic goals and offer constructive feedback.
5. Take a holistic view of brand management, considering all media and forms of marketing to achieve client objectives.
6. Coordinate and integrate efforts across all agencies as required.

Client Relationship Management
1. Own the client relationship for assigned brands.
2. Effectively present and advocate for the creative output to the client.
3. Maintain outstanding client service and build strong relationships.
4. Proactively manage client relationships and identify opportunities for growth.
5. Showcase agency work to current and prospective clients.
6. Be recognized as the primary contact for senior clients.
7. Exhibit excellent presentation skills and adaptability to various corporate cultures.
8. Resolve client issues and navigate complex conflicts with sensitivity.

Qualifications
1. Proven experience in healthcare professional engagement.
2. Preferred experience in biologics.
3. Channel-agnostic with experience in at least two functional areas: professional, consumer, digital, PR, medical education, etc.
4. Proactive and results-oriented mindset.
5. Strong multitasking abilities.
6. Demonstrated integrity and trustworthiness.
7. Commitment to self-development.
8. Minimum of 5 years of experience in a leadership role.
9. Required experience in pharmaceutical advertising.

About Publicis Health
Publicis Health is the leading health-focused agency network globally. As a division of Publicis Groupe, we manage top-tier agencies that specialize in delivering innovative solutions in advertising, digital strategy, branding, market access, and medical communications.

Our mission is to be the essential force for transformation in health and wellness through the synergy of creativity and technology. With a workforce of over 5,000 employees across 40 offices in 7 countries, we manage 18 agency brands dedicated to excellence in healthcare marketing.