Digital Marketing Operations Director
5 days ago
At Securian Financial Group, we are seeking an experienced Digital Marketing Operations Director to lead our marketing operations team. This role is responsible for overseeing the operational aspects of our marketing department, enhancing the effectiveness of marketing efforts through strategic technology utilization and data-driven insights.
Job Responsibilities:
- Drive day-to-day product management decisions, build relationships with key stakeholders, meet deadlines, and communicate priorities and updates
- Transform business objectives and product strategies into actionable requirements for technology teams
- Evaluate emerging marketing technologies and trends to keep our tech stack competitive
- Develop roadmaps, goals, and project plans that align with company vision and business goals
- Maintain tools running safely and securely, in compliance with privacy and regulatory guidelines
- Collaborate with internal teams to optimize landing pages and marketing funnels
- Partner with stakeholders to articulate project/enhancement needs and define success metrics
Requirements:
- Previous leadership experience
- Expert-level understanding of digital marketing and marketing automation
- Experience managing SaaS vendor relationships and account-based marketing tools
- Familiarity with agile models and scrum processes
- Ability to communicate complex concepts in clear terminology
Benefits:
- Paid time off and flexible leave programs
- Company-funded pension plan and 401(k) retirement plan
- Health insurance and volunteer time off
- Associate Resource Groups for professional development and community engagement
The estimated base pay range for this position is $124,000 - $230,000 per year, based on job-related factors and individual experience. As a valued member of our high-performing team, you will enjoy comprehensive benefits designed to enhance your professional growth, well-being, and work-life balance. We encourage you to explore this opportunity further and learn more about our company culture and values.
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