Audience Marketing Operations Specialist
2 weeks ago
Position Overview:
The Marketing Operations Audience Coordinator is a pivotal role within the Growth Marketing team, dedicated to enhancing subscriber acquisition for a leading streaming service. This position focuses on the strategic planning, execution, and refinement of user acquisition through paid media initiatives.
Contract Type: Temporary
Compensation: Competitive hourly rate based on experience
Work Arrangement: Hybrid model
Key Responsibilities:
- Oversee the management and distribution of first-party audience data across marketing platforms using advanced data management tools.
- Lead project management efforts and provide regular updates on essential audience-related initiatives.
- Conduct audits and maintain the global audience framework and requirements.
- Develop processes and tracking documentation for internal teams, ensuring compliance with privacy and legal standards.
- Collaborate with channel teams to assess audience implementation and activation across various platform partners.
- Manage the intake and prioritization of cross-line-of-business requests and initiatives.
- Utilize comprehensive project management tools such as Jira, Airtable, and Google Suite.
Qualifications:
- 2-4 years of experience in Marketing Technology, Performance Marketing, or Advertising.
- Experience in either in-house marketing or agency settings.
- Detail-oriented with a proven track record in process development and execution.
- Strong understanding of Marketing and Advertising Technologies, including familiarity with audience segmentation tools and strategies.
- Experience across various marketing channels such as social media, programmatic advertising, search, and connected TV to meet customer acquisition and retention objectives.
- Bachelor's degree required.
Benefits Offered:
Russell Tobin & Associates provides eligible employees with a comprehensive benefits package, including healthcare coverage (medical, dental, and vision), supplemental insurance options, a 401(k) retirement plan, life and disability insurance, an employee assistance program, identity theft protection, legal support, and various employee discounts.
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