Global Brand Manager

4 weeks ago

Seattle, Washington, United States Breville Full time
About the Role

This is a unique opportunity to lead a growing marketing team in creating engaging digital content to showcase our brand and product line-up, enhance user experience with our grinders, and reinforce our strong brand recognition.

You will work closely with our highly collaborative Global Go To Market Team, including GM Marketing, Specialty Coffee, Content Marketing Manager, Social Media Specialists, and Product Experts.

This role will also include identifying growth and brand awareness opportunities for the LELIT brand in the US and executing these initiatives, while working closely with the LELIT marketing team based in Brescia, Italy.

We are looking for an enthusiastic, self-motivated leader with strong digital marketing skills gained from previous product brand building roles.

Solid communication skills, empathy, integrity, and a strong work ethic will be critical to leading this team and driving growth of the Baratza brand globally.

Responsibilities
  • Lead and mentor the Baratza marketing team to continue to strengthen the brand in the specialty coffee market as a product leader, by building engaging relevant digital content, participating in key coffee events, using the tools of advertising, social media, and website design.
  • Develop and manage brand marketing strategies and advertising campaigns focusing on growing brand awareness and sales in our target segments.
  • Work closely with the regional marketing heads to oversee the Baratza brands in the areas outside the USA. Provide brand and marketing support across all the relevant channels.
  • Build a promotional calendar for Baratza and support the regional teams from a branding perspective with their localized promotional efforts.
  • Lead the Marketing Team to be a cohesive, efficient team with the ability to work collaboratively and independently towards team and individual goals.
  • Develop and manage a marketing budget, within approved limits and agreed plans that are highly aligned with the overall brand strategy.
  • Oversight and project management of in-house and external creative teams, managing all projects from brief to completion.

Support the Marketing team to ensure that Baratza continues to be a valued and vital brand within the Specialty coffee community.

Evolve the Baratza brand strategy, positioning and messaging, continually assessing its effectiveness and impact with our target consumers.

Work closely with the LELIT CMO to grow the LELIT brand in the USA. Look for PR, media and advertising opportunities to build brand awareness and sales for the LELIT brand. And execute these opportunities in the US.

Work closely with the USA sales teams to support the LELIT brand from a marketing perspective in the mass premium retailers where the range is available.

Monitor the performance and results of all marketing campaigns and initiatives, create a reporting cadence to be shared with key stakeholders.

Leverage cultural insights and strategies to inject the brand into culture - get it noticed, get talked about, get earned media coverage.

Qualifications


3-5 years of experience as Marketing Manager, or similar role, for consumer product, including experience directly managing a team, preferably within specialty coffee industry.

Excellent communication skills to build content that shares the Baratza story and values across different target audiences and channels.

Customer centric, professional and personable.

Flexible, with the ability to handle multiple commitments, prioritize and manage time efficiently with minimal guidance. We're a small team and need to jump in where needed.

Articulate and innovative thinker with an ability to collaborate, provide direction and easily actionable plans to teams

Self-motivated with the internal drive and resourcefulness to begin and continue tasks and committed to professional growth.

Ability to build strong positive relationships cross functionally

To succeed in this role, you must be passionate, organized, detail-oriented, responsive, and adapt easily.

You'll be curious, always looking for innovations to leverage new technologies or trends to improve how Baratza stands out to our consumers.

Demonstrated knowledge and experience in the specialty coffee industry - you understand the seed to cup journey and are familiar with different brewing methods, as well as what it takes to brew a delicious cup.

Excellent leadership and team building/management skills; ability to provide clear and concise direction/feedback to external and internal stakeholders as well as the ability to influence others.

Proven ability to plan and manage projects and budgets.

Ability to communicate effectively in speech and writing.

What we offer you

Flexible work arrangements

Competitive compensation package

A fun and rewarding team environment

Opportunity to work for an Australian Stock Exchange listed company

Employee assistance program

Paid parental leave policy

Employee discounts of up to 50% on all our electrical products

Corporate health and wellness benefits such as gym discounts, yoga classes, fruit, and more

  • Global Brand Manager

    4 weeks ago

    Seattle, Washington, United States Henry Schein Full time

    Job SummaryThis role is responsible for overseeing the Henry Schein One family of brands, which encompasses dental software solutions. The successful candidate will drive forward our brand strategy, create consistency across all brands, and partner with stakeholders to deliver effective brand messaging.Key Responsibilities:Define global corporate brand...

  • Global Brand Manager

    3 weeks ago

    Seattle, Washington, United States Breville Full time

    About BrevilleBreville is a global leader in kitchen products, delivering innovative solutions to over 70 countries worldwide.We empower people to master every moment through our thoughtful design and deep consumer insights.A career at Breville is a unique opportunity to be part of a global brand that impacts people's lives.About the RoleThis role is to lead...

  • Global Brand Manager

    4 weeks ago

    Seattle, Washington, United States Breville Full time

    About BrevilleBreville is a global leader in the kitchen appliance industry, with a rich history spanning over 80 years. With a presence in over 70 countries, we deliver innovative products that enhance people's lives. Our mission is to empower individuals to Master Every Moment through brilliant innovation and thoughtful design.About the RoleWe are seeking...

  • Director of Global Brand Strategy

    4 weeks ago

    Seattle, Washington, United States Pacific Market International Full time

    Job DescriptionThe Director of Global Brand Strategy will play a crucial role in driving our brand strategy and planning across the organization. This position will oversee the development and implementation of marketing strategies, ensuring alignment with our overall business goals.Key ResponsibilitiesPartner closely with the VP of Marketing and the...

  • Global Brand Strategy Director

    3 weeks ago

    Seattle, Washington, United States Pacific Market International Full time

    About the RoleThe Director, Global Brand Strategy at Pacific Market International presents a unique opportunity for a strategic marketer to drive our brand strategy and planning across the organization.This role reports to the VP of Marketing and plays a crucial part in developing comprehensive plans, collaborating with marketing, product, sales, and finance...

  • Strategic Brand Director

    4 weeks ago

    Seattle, Washington, United States DNA Brand Mechanics LLC Full time

    We are seeking a highly skilled Strategic Brand Director to lead our brand strategy efforts. As a key member of our team, you will be responsible for developing and implementing innovative brand strategies that drive business growth and customer engagement.Key Responsibilities:Develop and execute comprehensive brand strategies that align with our business...

  • Brand Strategy Program Manager, AWS Brand

    4 weeks ago

    Seattle, Washington, United States Amazon Full time

    About the RoleThe AWS Brand team is seeking an experienced Program Manager to drive the development and delivery of brand strategy projects across high-impact workstreams. As a key member of the team, you will support the Brand Strategy team in driving key programs, including foundational brand architecture and nomenclature, brand and logo guidance and...

  • Brand Media Marketing Manager

    4 weeks ago

    Seattle, Washington, United States Amazon Full time

    About the RoleWe are seeking an experienced Brand Media Marketing Manager to lead our global paid media efforts for Amazon Music. As a key member of our marketing team, you will be responsible for developing and executing integrated marketing campaigns across various digital and traditional media channels.Key ResponsibilitiesManage a multi-million dollar...

  • Global Product Manager

    3 weeks ago

    Seattle, Washington, United States Cytek Biosciences Full time

    Job SummaryThe Global Product Manager will be responsible for driving the strategic direction and growth of the global flow cytometer business. This includes managing and executing product and market development, including marketing analysis, strategic planning, new product commercialization, marketing communications, and life-cycle management of assigned...

  • Senior Brand Manager

    3 weeks ago

    Seattle, Washington, United States Tik Tok Full time

    Job SummaryTikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. As a Senior Brand Manager, you will be part of the Brand Innovation team, responsible for helping businesses achieve their true branding goals with flexibility, efficiency, and creativity.Key ResponsibilitiesDesign and launch...

  • Brand Content Strategist

    4 weeks ago

    Seattle, Washington, United States Brooks Running Full time

    Job Title: Brand Content StrategistAt Brooks Running, we're driven to create gear and experiences that take people to the place that makes them feel more alive. As a Brand Content Strategist, you'll play a pivotal role in shaping and driving the global brand narrative through compelling content and memorable experiences.Key Responsibilities:Develop a...

  • Senior Brand Manager

    3 weeks ago

    Seattle, Washington, United States Tik Tok Full time

    Brand Innovation TeamTikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace.ResponsibilitiesDesign and launch innovative products that help advertisers meet their goals by leveraging TikTok's unique user...

  • Product Manager

    4 weeks ago

    Seattle, Washington, United States Tik Tok Full time

    Product Manager - Brand AdsTikTok is a leading destination for short-form mobile video, and our mission is to inspire creativity and bring joy. As a Product Manager on our Brand Innovation team, you will play a key role in helping businesses achieve their branding goals with flexibility, efficiency, and creativity.ResponsibilitiesDesign and launch innovative...

  • Global Marketing Program Director

    3 weeks ago

    Seattle, Washington, United States Saxon Global Full time

    Job SummaryAs a Marketing Program Manager at Saxon Global, you will be responsible for leading end-to-end operations of short-term and ongoing initiatives, ensuring the coordination of time, resources, dependencies, and budget. You will partner with stakeholders across the marketing organization to develop and operationalize a scalable workflow for content...

  • Senior Account Manager, Brand Digital

    4 weeks ago

    Seattle, Washington, United States Edelman Full time

    Key Responsibilities: As a Senior Account Supervisor, Brand Digital, you will be responsible for managing and driving programs, supporting industry events, and securing coverage for our clients. You will work directly with senior level staffers and serve as the day-to-day client contact to ensure client objectives are met. Key Qualifications: * At least 6...

  • Brand Partnerships Coordinator

    3 weeks ago

    Seattle, Washington, United States Carnival Cruise Line Full time

    Job DescriptionHolland America Line is seeking a highly skilled Brand Partnerships Specialist to join our team. As a key member of our marketing organization, you will be responsible for managing brand partnerships and associated initiatives.This is a hybrid, in-office role based in our Seattle, WA office. You will work in person (in office) Tuesday to...

  • Marketing Manager

    4 weeks ago

    Seattle, Washington, United States Amazon Full time

    Job Title: Marketing Manager - Global Customer EngagementAmazon is seeking an experienced Marketing Manager to lead international customer engagement through market research projects and 360-degree marketing initiatives.Key Responsibilities:Drive 360-degree marketing strategies, including defining campaign goals, creating marketing briefs, building...

  • Brand Strategist

    4 weeks ago

    Seattle, Washington, United States Creative Artists Agency Full time

    Job OpportunityCreative Artists Agency (CAA) is a leading entertainment and sports agency, with global expertise in various fields. We are seeking a skilled professional to join our team as an Account Executive, focusing on suite hosting for a prominent telecom brand in Seattle. The ideal candidate will be responsible for managing day-to-day operations,...

  • Global Benefits Manager

    4 weeks ago

    Seattle, Washington, United States SourceOwls Full time

    Job Title: Global Benefits ManagerSourceOwls is seeking a highly skilled Global Benefits Manager to lead our employee benefits programs across 14 countries. As a key member of our team, you will be responsible for designing, implementing, and managing benefit and retirement programs that meet the needs of our global workforce.Key Responsibilities:Evaluate...

  • Global Visual Merchandising Director

    4 weeks ago

    Seattle, Washington, United States Paula's Choice Full time

    About Paula's ChoicePaula's Choice is a leading skincare brand with a mission to empower people around the world with knowledge and products to achieve their own definition of beauty. We're committed to diversity and inclusion, and we're looking for talented individuals to join our team.Job SummaryWe're seeking a Global Visual Merchandising Director to lead...