Brand Strategy Program Manager, AWS Brand

4 weeks ago


Seattle, Washington, United States Amazon Full time
About the Role

The AWS Brand team is seeking an experienced Program Manager to drive the development and delivery of brand strategy projects across high-impact workstreams. As a key member of the team, you will support the Brand Strategy team in driving key programs, including foundational brand architecture and nomenclature, brand and logo guidance and governance, and business and product portfolio strategy.

Key Responsibilities

Collaborate with agency partners and internal stakeholders to establish clear and actionable project plans, including approach, timelines, and deliverables.
Manage meetings, stakeholder outreach, and related follow-up with brand leadership and working teams.
Gather and organize business inputs and feedback, create trackers and information libraries, and document clear guidance.
Manage external agency engagements from RFP and contract management to review cadences and on-time delivery of scope items.
Stay one step ahead of project deadlines and provide weekly updates on project status.
Track wins and opportunities and feed into established org-wide reporting mechanisms such as quarterly/monthly business reviews (QBR/MBR).
Offer solutions when faced with roadblocks, unexpected delays, or critical changes to project approach.
Contribute to organization-wide initiatives meant to improve how we work as a team and deliver for stakeholders.
Establish and implement processes and mechanisms that allow business partners to action on brand strategy.

About the Team

The AWS Brand team is a diverse group of strategists, designers, copywriters, program managers, and beyond, all working to build an inclusive and ownable brand implemented at a global scale. We pride ourselves in being great listeners and question askers, strategic thinkers and problem solvers, working on behalf of the customer and in support of the entire AWS org.

About AWS

Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Why AWS?

At AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empowers us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

What We Offer

We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship, and other career-advancing resources here to help you develop into a better-rounded professional. We value work-life harmony and strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud.

Basic Qualifications

5+ years as a project manager, or similar role, supporting brand strategy or in an agency, in-house brand team, or similar experience.
5+ years experience working within large and complex organizations.
Bachelor's degree or 5+ years' additional relevant agency or in-house brand teams.
Knowledge and proficiency with project management tools (Asana).

Preferred Qualifications

Previous experience in technology or sales-led B2B organizations.
Experience with complex portfolio mapping and product marketing.
Experience working with brand and design systems.
Experience creating brand strategy documentation.
Experience in building and maintaining governance mechanisms.
Ability to build meaningful relationships with agency partners and internal stakeholders.
Ability to interpret and communicate brand strategy and guidance to stakeholders.

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