Global Brand Manager

4 weeks ago

Seattle, Washington, United States Henry Schein Full time
Job Summary

This role is responsible for overseeing the Henry Schein One family of brands, which encompasses dental software solutions. The successful candidate will drive forward our brand strategy, create consistency across all brands, and partner with stakeholders to deliver effective brand messaging.

Key Responsibilities:

  • Define global corporate brand positioning, including brand development, statements, and positioning.
  • Manage the overall Henry Schein One brand and assets, including vision, brand pillars, values, and tone of voice.
  • Develop and manage sub-brands, trademarks, and packaging strategy.
  • Track and measure brand performance, perception, and affinity, making recommendations for brand portfolio rationalization and architecture.
  • Evangelize the Henry Schein One and product brands across the organization, driving engagement and consistency.

Requirements:

  • Typically, 8 or more years of increasing responsibility and complexity in terms of applicable professional experience.
  • Typically, a bachelor's degree or global equivalent in a related discipline.
  • Knowledge of the healthcare or dental market preferred.
  • Advanced brand management skills with demonstrated ability to create, launch, and manage successful global product brands.
  • Experience leading brand management for global brands, particularly within a portfolio of brands.
  • Strong research skills with ability to develop, implement, and interpret voice of customer research on brand and product insights.
  • Content development, business process planning, and marketplace assessment.
  • Requires creativity, conceptualizing, project management, and collaboration skills in a matrix environment.
  • Ability to plan and manage successful projects; understand available resources, develop timeline, budget, assign tasks, and areas of responsibility.
  • Excellent planning and organizational skills and techniques.
  • Ability to lead virtual teams.
  • Excellent understanding of industry practices.
  • Strong proficiency with tools, systems, and procedures.
  • Excellent planning/organizational skills and techniques.
  • Excellent independent decision-making, analysis, and problem-solving skills.
  • Outstanding verbal and written communication skills.
  • Excellent presentation and public speaking skills.
  • Excellent interpersonal skills.
  • Excellent conflict resolution skills and ability to deliver difficult messages.
  • Ability to build partnerships at all levels within the company.
  • Good negotiating skills.
  • Resolve complex issues in effective ways.
  • Project management, consultative skills, and ability to manage a budget.
  • Ability to cultivate and develop lasting internal and external customer relations.

What You Get as a Henry Schein One Employee:

  • A great place to work with fantastic people.
  • A career in the healthcare technology industry, with the ability to grow and realize your full potential.
  • Competitive compensation.
  • Excellent benefits package, including medical, dental, and vision coverage, 401K plan with company match, paid time off, paid parental leave, short-term disability, work-life assistance program, health savings, and flexible spending accounts.

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