Marketing Specialist

5 days ago


Gainesville, Florida, United States InsideHigherEd Full time

About the Role

The University of Florida is seeking a highly skilled Marketing Specialist to join its team. As a key member of the Office of Professional Workforce Development, this role will support the Marketing and Communications Specialist in planning, developing, and managing content to enhance the visibility and effectiveness of course launches and marketing campaigns.

Key Responsibilities

  • Assist in drafting, editing, and organizing content for marketing materials, press releases, course launches, articles, and advertisements.
  • Collaborate in the development and coordination of digital media and creatives for advertising campaigns.
  • Support the management and scheduling of content for social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
  • Monitor social media engagement and report on performance metrics.
  • Provide support in managing marketing campaigns, including tracking progress, coordinating with stakeholders, and compiling reports.

About the Office of Professional and Workforce Development

The Office of Professional and Workforce Development supports the Office of Teaching and Technology and the University of Florida in offering non-credit education for learners across multiple modalities. Our Mission is to design and deliver innovative learning opportunities for everyone. Our vision is to create an enduring legacy of excellence through professional workforce educational opportunities.

About the University of Florida

The University of Florida is one of the nation's top-5 universities and a dynamic and rewarding place to work. The University seeks to recruit and retain a diverse workforce as a reflection of its commitment to serving a diverse global community. UF is in a thriving hub for high-tech start-ups, as well as invention and research collaborations.

Requirements

  • Bachelor's degree in an appropriate area and two years of relevant experience; or an equivalent combination of education and experience.

What We Offer

  • A competitive salary range of $23.00 - $25.00 per hour.


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