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Marketing Insights Coordinator

2 months ago

Gainesville, Florida, United States University of Florida Full time

Job Summary:

The University of Florida seeks a highly skilled Marketing Data Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing targeted marketing campaigns, analyzing data to inform marketing strategies, and providing insights to optimize campaign performance.

Key Responsibilities:

  • Develop and implement data-driven marketing strategies to achieve business objectives.
  • Analyze campaign performance metrics and provide actionable insights to inform future marketing initiatives.
  • Collaborate with cross-functional teams to integrate marketing efforts and ensure alignment with business goals.
  • Design and implement data visualization dashboards to communicate key performance indicators to stakeholders.
  • Stay up-to-date with industry trends and best practices in marketing data analysis and campaign management.

Requirements:

  • Bachelor's degree in marketing, information technologies, or related field.
  • Previous experience with marketing, data analysis, and campaign management.
  • Proven expertise with Salesforce, Monday, Zendesk, or similar CRM platforms.

Preferred Qualifications:

  • Master's degree in marketing, information technologies, or relevant field.
  • Proven track record of success in developing and executing data-driven marketing campaigns.

What We Offer:

  • A dynamic and collaborative work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.